Vibrancy, impact and longevity are the watchwords for museum and culture branding. You need to engage with your existing audiences and be bold and clear to reach new audiences.
Both The Story Museum and Lambeth Libraries were projects launched after major building refurbishments. The branding signals bright new futures.
Our brand work for The Story Museum features in the Art Fund’s report ‘Why museums should use emotional branding to grow their support’. You can read it here.
