What is Design?

100 Definitions. Craft. Gold.

100 Definitions. Craft. Gold.

Thank you for your great creativity and skills. It's been a pleasure working with you.

Sir John Sorrell

Conceived by design-industry champion John Sorrell, ‘What is Design? 100 Definitions’ gathers together the thoughts of influential designers, artists and cultural innovators who all acknowledge the vital role design plays in shaping our lives and addressing the challenges we face. The book is a beautifully crafted object in itself; printed at Gwasg Gomer, Ceredigion, and hand-bound at Ludlow Bookbinders, Shropshire.

Contributors include Jony Ive, Thomas Heatherwick, Paula Scher, Eddie Opara, Neville Brody, Amanda Levete, Paul Smith, Margaret Calvert and Michael Wolff. Take a look at definition 19 too.

 


 

 

What Is Design? book front cover with contributors Jonny Ive and Sir John Sorrell, What Is Design book design, by David Carroll & Co London

What Is Design? book contributors list spread with typographic layout, What Is Design book design, by David Carroll & Co London

What Is Design? book interior definition spread, What Is Design book design, by David Carroll & Co London

What Is Design? book spread showing David Carroll definition with sparrow illustration, What Is Design book design, by David Carroll & Co London

What Is Design? book ribbon bookmark detail, What Is Design book design, by David Carroll & Co London

What Is Design? book binding detail showing construction and typography, What Is Design book design, by David Carroll & Co London

What Is Design? book in slipcase showing cover and case design, What Is Design book design, by David Carroll & Co London

What Is Design? book hand detail showing tactile paper and binding, What Is Design book design, by David Carroll & Co London

What Is Design? book introduction spread with typographic detail, What Is Design book design, by David Carroll & Co London

What Is Design? book contributors detail spread featuring Es Devlin and Jonny Ive, What Is Design book design, by David Carroll & Co London

What Is Design? book contributors spread featuring Thomas Heatherwick and Jonny Ive, What Is Design book design, by David Carroll & Co London

What Is Design? book title page featuring sparrow illustration with Es Devlin and Thomas Heatherwick, What Is Design book design, by David Carroll & Co London

Sir John Sorrell sparrow colophon illustration for What Is Design book, What Is Design book design, by David Carroll & Co London

sir john sorrell pointing hand fist for what is design? book, FIS construction and built environment merger branding, by David Carroll & Co London

 


You can buy your copy from Hurtwood here


What we did
Book design
Icon design
Print design


 

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