Turning Point
"Brand work enables us."
“It is something about confidence. We have to present ourselves as a consistent and confident organisation. The brand work enables us to do this better.
Martin Higgs
Marketing Director
Turning Point is one of the UK’s largest health and social care charities, supporting over 100,000 people a year with drug and alcohol recovery, mental health and learning disabilities. After fifty years of frontline work helping people make a change in their lives, their brand no longer reflected their ambition. Competition for funding grew and therefore the pressure to demonstrate effectiveness had never been greater.
DC&CO created a bold new identity to mark the anniversary and reposition the organisation for the future. We introduced the concept of ‘Living Red’, using the colour sparingly for impact. We added colour and movement to the marque to suggest optimism and possibility. And we developed photography guidelines for service users, giving them an active role in telling the organisation’s story. Taken together, this has given Turning Point a renewed sense of purpose and confidence.
Results
Employee survey November 2015: 83% of people said they understood where Turning Point was heading and 82% said they believed in their values.
What we did
We led the complete rebrand: brand audit, research, strategy, positioning, identity and sub-brands, for one of the UK’s largest health and social care charities. A new brand that gave Turning Point the tools to communicate their impact more clearly and consistently.
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