The Story Museum

Rebranding / Education, Charity & Not-for-profit

“The new identity brilliantly expresses the spirit of The Story Museum to our many and very different stakeholders.

Kim Pickin

Founder

The Story Museum is the most unusual museum in Oxford. Through immersive exhibitions, gallery spaces & events, they celebrate story in all forms. Following a major refurbishment, DC&CO rebranded the museum with the positioning ‘A surprise around every corner’. We created a flexible design system based around our new distinctive logo to work across posters to digital and social media.

 

Shortlisted for DBA Design Effectiveness Awards 2026

+34% above income target

+79% increase in gross income

+241% increase in average ticket income

+329% improved footfall 2017/18 vs 2023/24

+34% visitor numbers have consistently grown year on year after Covid 2021–2024

+33% growth in school visits

 

story museum oxford logo

 

 

 

“The combination of a clear proposition and a confident visual identity has helped to increase brand awareness of the Museum. This led to greater recognition from the national arts and heritage sector as demonstrated in the award nominations, frequent peer visits, regular requests for thought leadership from our team and increased interest in jobs and volunteering at the Museum.”
Caroline Jones, CEO

story museum cafe oxford logo

 

story museum oxford re-opening street poster

 

The Story Museum Oxford What's on Guide

“We’re distributing 20,000 season guides three times a year and the brand is working brilliantly in leaflet racks and the website. The distribution networks ask us for more when they run out.”
Sophie Hiscock, Director of Communications and Impact

The Story Museum Oxford Posters Alice in Wonderland Winnie the Pooh

 

The Story Museum Oxford Posters Going on a Bear Hunt

 

The Story Museum Oxford Storytelling

 

The Story Museum Oxford Storytelling social media

 

The Story Museum Oxford storytelling Philip Pullman

 

The Story Museum Oxford Cafe Signage

 

The Story Museum Oxford Signage

 

The Story Museum Oxford Tote Bag Philip Pullman

 

The Story Museum Oxford Merchandise

 

The Story Museum Oxford merchandise

 

The Story Museum Oxford blue sky mural notebooks

 

The Story Museum Oxford The Subtle Knife Philip Pullman

 

The Story Museum Oxford The House at Pooh Corner A A Milne sign

 

Read The Guardian‘s review about The Story Museum here

What we did
Rebranding
Brand audit
Competitor audit
Brand interviews
Brand workshop
Brand analysis
Brand strategy
Brand development
Brand positioning
Brand management
Digital strategy
Website architecture

Brand guidelines
Brand identity development
Brand photography
Creative concepts
Company logo design
Corporate brochure design
Corporate identity
Design principles
Internal communications
Merchandising
Poster design
Print design
Signage and wayfinding design
Social media icons design
Symbol and icon design
Typography
Visual identity

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