Insights
“The CEO is the brand-keeper of the organisation.
David Carroll
The Rebrand: From Sceptic to Superfan
McBains CEO, Michael Thirkettle, discusses how they've used their brand to change their business.
The New Brand: Taking Businesses from Baffling to Booming
Equity Impact Partners CEO, Keith Holdt, discusses the role of brand in changing businesses and the value of creating his own new brand.
The Merger: From Two to One
David Frise, CEO of FIS, discusses how having a shared vision unified the merged organisation.
How's your brand?
Feel free to get in touch for an initial conversation about creating the fresh start for your brand.