Gold CityWealth Brand & Marketing Awards
Gold Transform Awards
Silver DBA Design Effectiveness Awards
We are a website design agency based in London.
Your website is usually the first thing a prospective client looks at. It has seconds to answer three questions: who are you, do you do what I need, and are you the kind of organisation I want to work with? If it does not answer all three clearly, you have lost them.
Most agency websites fail not because the design is poor but because the brief was wrong. The site was built before the brand was ready. Copy was written to fill space rather than to convert. The result looks professional but does not do the job.
We build websites after the brand work is done, not during it. That means every page has a clear point of view, a single message hierarchy and copy written to make visitors do something next.
What makes a website succeed
The websites that work are the ones built around decisions, not information. Every page should be making the visitor do something: understand who you are, believe you are right for them, and take the next step.
That requires a clear strategy before a single page is designed. What is the site for? Who is it for? What do we want them to do, and in what order? What does success look like? Without those answers the design is guesswork.
We work through those questions with you before we open a design tool. The strategy shapes the information architecture, the information architecture shapes the design, and the design is built to convert rather than impress.
When you need a new website
01 / Your brand has changed but your website has not
A new identity, a new positioning, a new name, but the same website. The disconnect undermines everything the rebrand was trying to achieve. The site needs to catch up.
02 / You are not converting the traffic you have
People arrive and leave without getting in touch. The traffic is there; the site is not doing its job. Usually the problem is clarity and hierarchy rather than design.
03 / You are embarrassed to send people to your site
If you hesitate before sharing your URL, that is enough. A website that does not reflect the quality of the organisation it represents is actively costing you business.
04 / You are launching a new brand or organisation
A new brand needs a site that can launch alongside it, built on the same foundations, telling the same story and ready to work from day one.
What we do
Website strategy
Defining what the site needs to achieve, who it is for, and what it needs to make visitors do, before any design work begins.
Information architecture
The structure and hierarchy of the site, which pages exist, how they connect, and what the user journey looks like from arrival to conversion.
Design
Desktop and mobile design built around the brand and the strategy, not a template adapted to fit.
Copywriting
Every page written to convert: clear, on-brand, structured around what visitors need to understand and what you need them to do.
Build and development
We build on WordPress: robust, flexible and easy for your team to manage and update after handover.
Analytics and performance
Setup and configuration so you can measure what is working from day one, and make informed decisions about what to improve.
Hunters
A complete rebrand and new website for a 300-year-old law firm. The brief for the site was to attract a new generation of high net worth clients while retaining the authority of three centuries of practice. We designed, built and wrote the site as part of the same programme as the rebrand, so the brand and the website launched together, telling the same story from day one. Website enquiries increased by 224%.
European Council on Foreign Relations
A brand new website for a bold new think-tank, built from scratch to launch alongside the identity. The brief was to establish immediate credibility in a crowded market and give ECFR a digital presence equal to its ambitions from day one. ECFR was named Best New Think Tank in the World in 2009 and 2010. The identity has never been redesigned in eighteen years.
A new website for one of the world’s most significant scientific prizes, built as part of a complete rebrand. The brief was to give Rank Prize a digital home equal to its scientific standing, and to reach the scientists, institutions and policymakers it needed to engage. Transform Awards winner.
Frequently asked questions
Do you always build on WordPress?
For most clients, yes. WordPress gives your team the ability to manage and update the site after handover without technical knowledge. For more complex requirements, large-scale e-commerce, specific integrations or custom functionality, we will recommend the right platform for the brief.
Do you write the copy?
Yes. Copywriting is part of every website project we do. Copy that has been written to convert is one of the most significant factors in whether a website works. We do not hand over a designed site and leave you to fill in the words.
How long does a website project take?
A full website project, strategy, design, copy and build, typically takes four to six months. If the site is part of a wider rebrand programme, it runs in parallel with the final stages of the identity work so both can launch together.
Do you work with our existing developer?
Yes. If you have a development partner you work with, we are happy to provide designs and copy for them to build. Equally, if you need us to manage the full build, we can do that too.
