A rebrand will cost you time and money, so you need a very good reason to do it. But done right, we’ve proved it can more than pay for itself. Here are three triggers we’ve helped clients respond to.

A change of leadership and vision.

You can use a new brand to signal a change to your customers and colleagues, and get them excited about your new direction.

Here’s how we helped The Story Museum to be bold.

To get your mojo back.

Lots of businesses lose their way. A rebrand can help people rediscover what makes their business special, and give them their confidence back.

Here’s how Rank Prize’s rebrand helped them to reach more people.

To become relevant again.

If what your customers want has changed, you need to change too. A rebrand helps people look honestly at what to do differently, and how to communicate what’s changed to the outside world.

Here’s how Max Fordham’s rebrand helped drive their business.