Gold CityWealth Brand & Marketing Awards
Gold Transform Awards
Silver DBA Design Effectiveness Awards
We have been rebranding organisations since 2004. In that time we have worked with law firms, professional services practices, arts, culture and museums, built environment and construction companies, charities, and public policy bodies. We work with senior leaders who want to use their brand to change the way people see their organisation.
Most organisations say and do the same things. Having a clear, confident and distinctive brand is the essence of impact branding, the kind that helps you stand out, answer the question of why someone should choose you rather than anyone else, and achieve your ambition.
What makes a rebrand succeed
Most rebrands fail not because the creative work is poor, but because the strategy was wrong from the start. Organisations either play it too safe, ending up with something polished but indistinct, or go too radical and lose the trust of stakeholders in the process.
Our approach starts with your culture and the way you actually do business. We conduct in-depth interviews with leaders, clients and staff to find what makes your organisation genuinely different, not just what you want to say about yourselves, but what the people who work with you already know to be true. That becomes the foundation for everything: brand strategy, identity, language, digital presence and internal communications.
Done right, rebranding pays for itself.
When organisations rebrand
01 / A change of leadership and vision
A new CEO. A merger. A name change. Whatever the catalyst, a rebrand signals change to clients and colleagues, and gives everyone something to believe in.
02 / To get your mojo back
Lots of organisations lose their way. A rebrand helps people rediscover what makes them special and gives leaders the confidence to say it out loud again.
03 / To become relevant again
The world keeps changing. A rebrand helps an organisation look honestly at what needs to change and shows the outside world that it has.
What we do
Brand strategy and positioning
Finding the genuine difference that sets your organisation apart and building a case for it that every stakeholder can believe in.
Brand identity
Logo, typography, colour and the full visual system, built to work across digital, print, signage and everything in between.
Brand naming
For new organisations, mergers, sub-brands and service lines.
Tone of voice
How your organisation speaks, from website copy to client communications to internal messages.
Websites
Website strategy, design and build, built around your brand and your business development goals.
Our work has increased turnover, changed perceptions, attracted new clients and talent, and given organisations the confidence to go after bigger opportunities. Here is the evidence.
Hunters
A masterclass in rebranding.” | +33% growth | Website enquiries +224%
Founded in 1715 and based in Lincoln’s Inn for over 300 years. Our brief: make Hunters modern and relevant to a new generation of high net worth individuals, without losing the stature that comes with three centuries of practice.
Kennedys
‘Not some fluffy thing. A hard-edged business decision.’ +970% turnover growth. Now in 47 offices worldwide.
A specialist insurance firm with ambitions that went far beyond insurance. Our brief: give Kennedys a brand bold enough to open new markets, attract new talent, and take the firm global.
“A bold and exciting new identity.” | Footfall +329% | Gross income +79% | Ticket income +241% | Silver DBA Design Effectiveness Awards 2026
Oxford’s museum of stories, with ambitions to become a destination for families, schools and creatives across the UK. Our brief: give The Story Museum a brand as bold and joyful as the stories it celebrates. They hit every target set for the launch.
One of the world’s most significant scientific prizes, virtually unknown outside the scientific community. Our brief: give Rank Prize a brand and a voice that reflected its global standing and helped it reach the people it needed to reach. Transform Awards winner.
Frequently asked questions
What is the difference between a rebrand and a brand refresh?
A rebrand involves rethinking your strategic positioning and creating a new identity from the ground up. A brand refresh updates existing visual elements, colours, typography, digital presence, without changing the underlying brand strategy. We recommend starting with a brand audit to understand which approach is right for your organisation.
How long does a rebrand take?
A full rebrand from strategy through to launch typically takes six to nine months. Faster programmes are possible for organisations with clear timelines, a merger announcement, a significant anniversary or a new leadership appointment, for example.
How do we know if we need a rebrand?
If your brand no longer reflects what you do, attracts the wrong clients, or fails to differentiate you from your competitors, it is probably time to act. The most common triggers are a change of leadership, a merger or acquisition, a shift in market position, or a sustained loss of confidence in the brand internally.
What results can we expect from a rebrand?
The organisations we have rebranded have seen measurable improvements in growth, talent attraction, client perception and internal confidence. Hunters grew by 33% and saw website enquiries increase by 224%. Kennedys grew turnover by 970% and now operates in 47 offices worldwide. Results depend on the organisation, the market and the ambition, but a well-executed rebrand consistently pays for itself.
