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We are a brand valuation agency based in London.
Your brand is worth something. Not just in how it makes people feel, but in hard financial terms, in the premium it lets you charge, the clients it helps you win and the value it adds when you are buying, selling or merging a business. Most organisations have no idea what their brand is actually worth. And that means they are making important decisions about investment, acquisition pricing and strategy without a complete picture. We change that. We combine financial analysis, market research and brand performance data to give you a clear, credible picture of your brand’s value, something you can act on and, where required, defend to investors, acquirers or counterparties.
When you need a brand valuation
01 / M&A transactions
Whether you are buying or selling, understanding the value of a brand as a separate asset changes negotiating positions and affects deal structure. A robust brand valuation gives you something to put on the table.
02 / Investor reporting
Investors increasingly want to understand intangible assets. A brand valuation translates brand equity into language that finance understands, and gives the board a clearer view of what they have built.
03 / Internal investment decisions
How much should you invest in the brand? What is the return on a rebrand? A brand valuation creates the financial case for brand investment and gives leadership a framework for making those decisions.
04 / Licensing and franchising
If you are licensing your brand or entering a franchise arrangement, the brand needs a defensible monetary value. We provide valuations that meet the requirements of licensing negotiations and transfer pricing.
What we cover
Brand equity assessment
Where your brand stands in the market today, awareness, perception, loyalty, and its potential for future growth.
Financial valuation
A precise, defensible estimate of your brand’s monetary value, using recognised methodologies including the relief-from-royalty and excess earnings approaches.
Competitor benchmarking
How your brand performs relative to key competitors, establishing the context for your valuation and identifying where brand investment is most likely to drive returns.
Strategic recommendations
Not just a number. A set of recommendations for how to protect, grow and leverage your brand’s value going forward.
Frequently asked questions
What methodology do you use?
We use recognised financial valuation methodologies, most commonly the relief-from-royalty approach, which calculates the value of a brand based on the royalty payments a business would otherwise need to make to use it. Where appropriate we also apply the excess earnings method or an income approach. The methodology is chosen based on the purpose of the valuation and the available data.
How long does a brand valuation take?
A brand valuation typically takes four to six weeks from instruction to delivery of the final report. Timelines can be compressed for time-sensitive M&A situations.
Is the valuation defensible to third parties?
Yes. Our valuations are produced to a standard that can be presented to investors, acquirers, tax authorities and counterparties in licensing negotiations. We document the methodology, assumptions and data sources clearly so the valuation can be interrogated and defended.
Can you value a brand that has not yet launched?
Yes. Pre-launch valuations, useful for licensing arrangements, investment rounds or spin-off transactions, use projected brand performance and market data rather than historical results. We are transparent about the assumptions involved and the appropriate confidence intervals.
