Rebrands

 

There are three main reasons why organisations invest in a rebrand. All of them are about ambition and act as a springboard for growth.

 

Change of leadership and vision

Having a clear brand vision and brand identity to match brings confidence to the market and is a springboard for growth. After a management buyout, law firm Capsticks wanted to signal change and attract a wider audience.

 

Reasserting your leadership position

Building engineering company Max Fordham had been the market leaders in environmental building engineering, but the competition had overtaken them and the market had forgotten what makes them special. The rebrand has brought clarity and confidence back to the business. The brand is a major factor in continuing rapid growth across the business.

 

Refocus and relevance

What STA Travel’s customers wanted from their travel experiences had changed. Our rebrand uncovered this truth and enabled the business to redirect its focus to become relevant to their audiences once again.

 

“Our brand is not some fluffy thing. It’s a hard-edged business decision about the kind of firm we want to be, the kind of clients we want and why they should use us rather than anybody else.”

Nick Thomas, Senior Partner, Kennedys

 

 

Our rebranding services

Customer brand research, online employee surveys, online customer surveys, management interviews, brand workshops, brand audit, competitor brand audit, brand name, brand positioning, vision, mission, values, logo, brand identity, visual identity, brand architecture, sub-brands, co-branding, guidelines, tone of voice, business branding

 

For an exploratory conversation to discuss how a rebrand can help deliver growth for your business, please get in touch >>

Experience

 

Beverages
Diageo
Guinness
Horne & Daughters
Jameson
Nigerian Breweries

Culture
Birling Estate
City of Westminster Libraries
Future City
Hayward Gallery
Hertfordshire Chorus
Lambeth Libraries
Lawn Tennis Association
London Design Festival
The Old Vic
Poetry Society

Education
GEMS Education Solutions
Templeton College, Oxford

Energy
EDF Energy
Energy Saving Trust
Powergen

Financial services
Allied Irish Bank (AIB)
Aviva
Nationale-Nederlanden
Pictet
Rothschild
Royal Bank of Scotland (RBS)

Legal
11KBW
Anthony Gold
Capsticks
Kennedys

Manufacturing
Air Products
SAS International
Skychain

Non-profit
AfriKids
Barrow Cadbury Trust
The Healthcare Commission
The Saturday Club Trust
Saudi Air Ambulance
Saudi Red Crescent
The Sorrell Foundation
Turning Point
Varkey Gems Foundation

Policy
Demos
E!Sharp
East West Institute
European Council on Foreign Relations
Fishsubsidy.org
The Foreign Policy Centre
London First
Policy Network
The Tavistock Institute

Professional services
Apollo Public Relations
The Centre
Grow Global
Morar
People Fan Club
PwC
Language Advantage
Saskia&Co
Urban Print Support

Property & Construction
Arlington
Blue Circle
Etex
Finishes and Interiors Sector (FIS)
Lafarge
Max Fordham
McBains Cooper
SAS International
Siniat (formerly Lafarge Plasterboard)
Thinking Space

Publishing
Argonaut Papers
Chambers
Dark Angels Press
Financial Times Prentice Hall
Palgrave Macmillan
Pearson
Urbane

Retail
STA Travel
Waterstone’s

Technology
AMT-SYBEX
Geddes
Leasepoint
Modalit
Sociatech

Travel & Leisure
Capita Business Travel
E-bookers
Brand for Estonia
Great Rail Journeys
Brand for London