“Our brand is not some fluffy thing. It’s a hard-edged business decision about the kind of firm we want to be, the kind of clients we want and why they should use us rather than anybody else.”

Nick Thomas, Senior Partner, Kennedys


There are three main reasons why organisations invest in a rebrand. All of them are about ambition and act as a springboard for growth.


Change of leadership and vision

Having a clear brand vision and brand identity to match brings confidence to the market and is a springboard for growth. After a management buyout, law firm Capsticks wanted to signal change and attract a wider audience.


Reasserting your leadership position

Building engineering company Max Fordham had been the market leaders in environmental building engineering, but the competition had overtaken them and the market had forgotten what makes them special. The rebrand has brought clarity and confidence back to the business. The brand is a major factor in continuing rapid growth across the business.


Refocus and relevance

What STA Travel’s customers wanted from their travel experiences had changed. Our rebrand uncovered this truth and enabled the business to redirect its focus to become relevant to their audiences once again.

For an exploratory conversation to discuss how a rebrand can help deliver growth for your business, please get in touch >>



Our rebranding services

Customer brand research, online employee surveys, online customer surveys, management interviews, brand workshops, brand audit, competitor brand audit, brand name, brand positioning, vision, mission, values, logo, brand identity, visual identity, brand architecture, sub-brands, co-branding, guidelines, tone of voice, business branding