Insights
“The CEO is the brand-keeper of the organisation.
David Carroll
When should a law firm rebrand? Five signs it’s time.
Five signs your law firm brand is working against your ambition. Drawn from DC&CO's work with Kennedys, Capsticks and Hunters.
Branding through a merger: what actually matters
Half of all mergers fail to deliver value. The reason is almost never strategy. Here is what brand actually does in a merger.
How a rebrand can drive income generation, visibility and social impact
The Story Museum: income up 241%, visitors up 329%, Instagram up 553%. Seven years. One brand. Published on CultureHive.
What to look for in a law firm branding agency
Most law firms look the same. Here is how to find an agency that will change that.
A manifesto for brands to make an impact
Your brand, your culture, your growth.
DBA Design Effectiveness Award for The Story Museum Rebrand
How we created a brand with sustainable impact.
Gold for Hunters rebranding
How we honoured tradition and made the brand future-focused.
The New Brand: From Here to Everywhere
How we created a tidal wave of impact for the World's Best School Prizes.
The Merger: From Two to One
David Frise, CEO of FIS, discusses how having a shared vision unified the merged organisation.
The Rebrand: From Sceptic to Superfan
McBains CEO, Michael Thirkettle, discusses how they've used their brand to change their business.
The New Brand: Taking Businesses from Baffling to Booming
Equity Impact Partners CEO, Keith Holdt, discusses the role of brand in changing businesses and the value of creating his own new brand.
How's your brand?
No pitch. No obligation. Just an honest conversation about your brand.