The Rebrand: From Sceptic to Superfan
“Our brand and our position in the market has been hugely enhanced. It's taken us to the next tier.
Michael Thirkettle
CEO, McBains
Latest Insights
The New Brand: Taking Businesses from Baffling to Booming
Equity Impact Partners CEO, Keith Holdt, discusses the role of brand in changing businesses and the value of creating his own new brand.
The Merger: From Two to One
David Frise, CEO of FIS, discusses how having a shared vision unified the merged organisation.
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