Gold Transform Awards
M&A Branding specialists
+81% Turnover growth
Most construction and built environment firms say and do the same things.
So why would a client choose you? How do you attract the best people? How do you grow in a sector where everyone looks identical?
A clear, confident and distinctive brand answers those questions. It gives clients a reason to choose you. It gives talented people a reason to join you. And it gives your business the foundation to grow. Done right, it pays for itself.
When construction firms rebrand
01 / A merger or acquisition
Two businesses become one. The old names no longer fit. A rebrand creates a single, confident identity that gives everyone, clients, staff, the wider market, something new to believe in.
02 / A new name or market repositioning
The business has changed. The services have grown. But the brand still says what you used to be, not what you are now. A rebrand closes that gap and opens new doors.
03 / To attract talent and win better work
The best people have choices. The best clients have choices. A strong brand makes both decisions easier, for them and for you.
What we do for construction and built environment firms
Brand strategy and positioning
Finding the genuine difference that sets your business apart and building a case for it that holds up in a pitch, a boardroom and a job interview.
Brand identity
Logo, typography, colour and the full visual system. Built to work across everything from tenders and site signage to digital and print.
Brand naming
For new businesses, mergers, product lines and service divisions.
Tone of voice
How your business speaks. Clear, confident and free of sector clichés.
Digital
Website strategy, design and build, built around your brand and your business development goals.
M&A branding
Helping businesses navigate the brand challenges of mergers, acquisitions and demergers, from naming to full rebrand.
Brand management
Ongoing guardianship to keep everything consistent as the business grows.
Our work for construction and built environment businesses has driven turnover growth, increased confidence in the market, attracted new talent and helped organisations win better work. Here’s the evidence.
“The new brand has reinvigorated people’s feelings about what is different and special about Max Fordham.” | Transform Awards Gold, Best Creative Strategy | Silver, Best Rebrand from Professional Services
Environmental building engineers who pioneered the discipline but whose brand had fallen behind their reputation. Our brief: bring out their intelligent, creative approach and justify their premium positioning. We established ‘Beautiful Engineering’ as the brand idea and built the identity around it.
“Bold, modern and perfectly fits our new vision to be the driving force in the construction industry.” David Frise, Chief Executive, FIS
The merger of two trade associations, AIS and FPDC, into a single body for the finishes and interiors sector. Our brief: create a name, strategy and identity that gave the merged organisation one clear, confident voice. The result: FIS, built from scratch to lead the sector.
“The new branding really sets us apart and matches our bold ambitions for the future.” Michael Thirkettle, CEO | Turnover +81% within 5 years
A 230-year-old multidisciplinary consultancy whose brand no longer matched its ambitions. Our brief: find what genuinely made McBains different and build a brand around it. We developed The McBains Code, a set of guiding principles linking their past, present and future and simplified their name from McBains Cooper to McBains.
Lafarge’s plasterboard division divested and became part of the Etex group. It needed a new name and brand. And fast.
Our brief: create a credible, distinctive identity from scratch under significant time pressure. Siniat launched on time and on brief
Frequently asked questions
How is branding different for construction and built environment firms?
The fundamentals are the same. Find what makes you genuinely different and build everything around it. But the sector has its own challenges: long procurement cycles, relationship-driven sales, heavy reliance on frameworks and tenders, and a workforce that needs to believe in the brand as much as clients do. We understand all of that.
Do you work with trade associations and membership bodies as well as commercial firms?
Yes. Our work for FIS shows what’s possible when a membership organisation commits to a clear identity and a strong voice for its sector.
How do you handle branding through a merger or acquisition?
This is one of the most delicate brand challenges there is. Get it wrong and you alienate the people on both sides. Get it right and you emerge with something stronger than either business had before. We have deep experience in M&A branding, naming, strategy, identity and internal communications and we move quickly when timelines demand it.
What results can we expect?
McBains grew turnover by 81% within five years of their rebrand. Max Fordham won the Transform Awards Gold for creative strategy and re-established their leadership position in the market. Results depend on the business, the brief and the ambition. But a well-executed rebrand consistently pays for itself.
