Window Insulation

New brand / Construction & Built Environment

Environmental Impact. Insulation. Dynamic.

“I love our new branding. It’s abstract and makes for a strong icon.

Daniel Thompson

Founder

Cutting carbon, reducing heat loss and reducing energy bills. This is what Window Insulation’s products offer with no need to replace existing windows. As a start-up we wanted to give the business immediate stature whilst also standing out from the crowd.

Our black and white design uses diagonal lines of light and heat to form a W for Window Insulation. Sub-brands use the same style to create V for Vitrocoat and S for Solar Enhancer.

Window Insulation W logomark formed from bold diagonal parallel lines, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

 

 

Window Insulation full logo lockup with W logomark and wordmark in black on white, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

Three sub-brand logomarks side by side — W for Window Insulation, S for Solar Enhancer, and V for Vitrocoat, all in diagonal parallel lines style, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

Three full logo lockups side by side — Window Insulation, Vitrocoat and Solar Enhancer — each with diagonal lines logomark above wordmark, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

 

Window Insulation website homepage on MacBook Pro showing logo in navigation and hero image of modern apartment with floor-to-ceiling windows, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

Window Insulation W logomark overlaid large on a photo of a woman standing in front of floor-to-ceiling windows overlooking a city skyline, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

Window Insulation W logomark overlaid large on a photo of a woman sitting by a large residential window in a countryside home, Window Insulation construction and built environment sustainability new brand, by David Carroll & Co London

What we did

We created a new brand identity for Window Insulation, a sustainability start-up offering innovative insulation products that cut carbon, reduce heat loss, and lower energy bills without replacing existing windows. Our bold black and white design uses diagonal lines of light and heat to form a W for Window Insulation, giving the business immediate stature and strong stand-out from launch. We also developed a consistent sub-brand system, applying the same graphic logic to create V for Vitrocoat and S for Solar Enhancer.

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