Siniat

"It inspires me. It reflects our strengths and ambitions."

“I love our new branding. It inspires me. It reflects our strengths and ambitions and the pioneering spirit within our business.

Bernard Lekien

CEO, Siniat

When Lafarge Plasterboard became part of the Etex Group, the business needed more than a new name. It needed a brand capable of making an impact in a global market. DC&CO, working with Benubi, created Siniat: a bold new identity built for confidence and scale.

We delivered comprehensive global brand guidelines, brand animations, brand launch kits and templates, all against uncompromising timescales. Everything the business needed to launch consistently and confidently across markets from day one.

 

 

Siniat logo with pink magenta gypsum crystal burst icon and bold grey wordmark, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

 

 

Siniat outdoor billboard with pink and white design reading "Unlocking the Potential of Your Building" with Siniat logo and tagline against blue sky, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat brand book showing the "A New Chapter" cover and an interior spread reading "Unlocking Potential" with pink design and architectural photography, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat brand book spread headed "Vital Partners" with bold white text over architectural interior photography and brand values copy on the right, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat brand identity graphic system showing the gypsum crystal construction diagram, five brand colour shards in green, orange, magenta, purple and red, and brand application thumbnails, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat brand guidelines core elements showing Rubrik and script typefaces, full colour palette with brand corporate and commercial groups, industry icon set and construction photography, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Nine-page grid overview of the Siniat brand guidelines document showing cover, logo, typography, colour palette, icon set, packaging and layout pages, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat directional signage designs showing two tall freestanding panels in magenta and orange with Siniat logo and directional arrows, shown at human scale with silhouette, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat business card designs showing the front with Siniat logo and contact details and the back with bold magenta angular shard design, fanned out on a pink background, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

Siniat branded stationery suite showing letterhead, compliments slip, meeting agenda and invoice templates all featuring the Siniat logo and gypsum burst icon, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

 

Animated GIF of Siniat exhibition stand at a trade show with large branded pink fascia and panels reading "Lafarge Gessi è diventata Siniat" showing the M&A brand transition, Siniat construction and built environment M&A rebrand, by David Carroll & Co London

 

What we did

Our work began with a comprehensive brand audit, competitor audit, brand interviews, workshop, analysis and strategy, establishing a clear direction for the new Siniat brand. We then moved into brand development and creative concepts, building out the full brand identity: logo design, symbol and icon design, design principles, brand guidelines and typography. To bring the brand to life we produced brand photography, brand animation and motion design and animation, alongside signage and wayfinding design, internal communications and print design.

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