Siniat
M&A Branding / Construction & Built Environment
“I love our new branding. It inspires me. It reflects our strengths and ambitions and the pioneering spirit within our business.
Bernard Lekien
CEO, Siniat
Siniat is the new name for Lafarge Plasterboard. Now part of the Etex Group, the business needed a new brand name, brand identity and brand positioning. Working with Benubi we created a bold and exciting new global brand which will make a real impact in the marketplace and has already made a huge difference to confidence within the business. Comprehensive brand guidelines, brand animations and brand launch kits and templates were successfully delivered against uncompromising timescales.
What we did
Brand audit
Competitor audit
Brand interviews
Brand workshop
Brand analysis
Brand strategy
Brand development
Creative concepts
Brand identity development
Logo design
Symbol and icon design
Design principles
Brand guidelines
Brand photography
Brand animation
Motion design and animation
Signage and wayfinding design
Internal communications
Print design
Typography
How's your brand?
Feel free to get in touch for an initial conversation about creating the fresh start for your brand.