Saudi Air Ambulance

"Positions us as a modern organisation that people can trust."

“The new name and branding positions us as a modern organisation that people can trust.

Dr. Muwaffaq Al-Bayouk, CEO, Saudi Red Crescent

Saudi Red Crescent are responsible for the National Ambulance Emergency Service in Saudi Arabia. They created a new Air Ambulance service by investing in 30 new helicopters, plus an Airbus aeroplane for international relief work. Working with Action Impact in Dubai, we created a world-class brand for the fledgling air ambulance service, defining the brand vision as ‘Safeguarding futures’ expressed by the strapline ‘We strive to save’.  We created brand logos, brand naming, brand architecture, liveries, uniforms, advertising, training films as well as branded helipads and internal brand communications. A central element of the brand is the Spiral of Life supergraphic which embodies the dynamism of their expanding service.

Saudi Air Ambulance helicopter in flight with Saudi Red Crescent livery number 997, Saudi Red Crescent Saudi Air Ambulance charity healthcare new brand, by David Carroll & Co London Saudi Air Ambulance logo with wings and crescent emblem, pilot in branded uniform and We Strive To Save strapline, Saudi Red Crescent Saudi Air Ambulance charity healthcare new brand, by David Carroll & Co London Saudi Air Ambulance fixed-wing aircraft with branded tail livery on tarmac, Saudi Red Crescent Saudi Air Ambulance charity healthcare new brand, by David Carroll & Co London Saudi Air Ambulance branded print materials, app mockup and two branded vehicles with Saudi Red Crescent livery, Saudi Red Crescent Saudi Air Ambulance charity healthcare new brand, by David Carroll & Co London Saudi Red Crescent website displayed on MacBook Pro laptop, Saudi Red Crescent Saudi Air Ambulance charity healthcare new brand, by David Carroll & Co London Saudi Air Ambulance postage stamp designs and illustrated brand campaign showing 997 emergency number, paramedic and rescue scene, Saudi Red Crescent Saudi Air Ambulance charity healthcare new brand, by David Carroll & Co London

What we did

New brand, brand strategy, brand positioning, brand name, company logo, brand identity, corporate brochure design, arabic typography, illustration, infographics, tone of voice, website design, uniforms, helicopter branding, emergency services livery

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