Saudi Red Crescent are responsible for the National Ambulance Emergency Service in Saudi Arabia. They created a new Air Ambulance service by investing in 30 new helicopters, plus an Airbus aeroplane for international relief work. Working with Action Impact in Dubai, we created a world-class brand for the fledgling air ambulance service, defining the brand vision as ‘Safeguarding futures’ expressed by the strapline ‘We strive to save’.  We created brand logos, brand naming, brand architecture, liveries, uniforms, advertising, training films as well as branded helipads and internal brand communications. A central element of the brand is the Spiral of Life supergraphic which embodies the dynamism of their expanding service.

What we did New brand, brand strategy, brand positioning, brand name, company logo, brand identity, corporate brochure design, arabic typography, illustration, infographics, tone of voice, website design, uniforms, helicopter branding, emergency services livery