SAS International

Brand Design / Construction & Built Environment

“We gave DC&CO a very tough challenge when it came to working on a long overdue update to a major piece of our customer communications. Throughout the endeavour, they demonstrated patience, integrity, understanding and good humour in equal measure. Their highly professional approach and range of talents helped us surpass even our own ambitions.

Matt Mills

Group Marketing

SAS International is the UK’s premium metal ceilings manufacturer, working with the world’s leading architects to create buildings of distinction. Their products were exceptional. Their brand hadn’t kept pace. DC&CO brought renewed confidence to the business by making the brand as good as the product. We introduced a new naming system and branded their design services as SAS Plus. We also redesigned their catalogue, the main sales tool for architects, from the ground up. Working with leading architects in a workshop to understand how they use it and what they need from it, we elevated the final printed piece to match the quality of SAS International’s products. The cover was perforated, echoing SAS ceiling systems. Index cut-outs made it easy to navigate to the right system quickly. Inside, the catalogue balanced inspiration and technical depth. We used beautiful photography, redrew technical drawings to the standard the brand demanded, and brought in 3D modelling to capture system details. We also created over 50 case study animations, three of which are shown below.

 

SAS International Metal Ceilings brochure with perforated cover showing various perforation patterns and the SAS International logo, SAS International construction and built environment brand design, by David Carroll & Co London

 

Close-up of SAS International logo on the perforated Metal Ceilings brochure cover showing bold blue SAS lettering, SAS International construction and built environment brand design, by David Carroll & Co London

 

Animated GIF of SAS International Metal Ceilings brochure open to interior spread showing architectural photography and SAS 500 product specification page, SAS International construction and built environment brand design, by David Carroll & Co London

 

Close-up of SAS International Metal Ceilings brochure section overview page showing product category icons and labels for tile, lay-in, acoustics and grid systems, SAS International construction and built environment brand design, by David Carroll & Co London

 

Close-up of SAS International SAS Plus dark navy brochure cover with embossed SAS and Plus lettering, SAS International construction and built environment brand design, by David Carroll & Co London

 

Stack of SAS International Metal Ceilings brochures on a table showing the perforated white cover with SAS International logo, SAS International construction and built environment brand design, by David Carroll & Co London

Animated GIF of rotating SAS International Metal Ceilings brochure single pages featuring architectural photography of a metal ceiling grid structure, SAS International construction and built environment brand design, by David Carroll & Co London

 

Grid of white line-drawn technical icons on blue background showing 22 ceiling system suspension and fixing configurations designed for SAS International Metal Ceilings, SAS International construction and built environment brand design, by David Carroll & Co London

 

Technical isometric drawing of a SAS International metal ceiling system showing numbered component parts in blue with dimension annotations for grid and suspension structure, SAS International construction and built environment brand design, by David Carroll & Co London

 

Close-up product render of a SAS International metal ceiling tile with acoustic infill and silver aluminium edge trim against a concrete wall showing ceiling to wall junction detail, SAS International construction and built environment brand design, by David Carroll & Co London

 

 

 

 

 

 

 

 

 

 

What we did

We conducted a brand audit and competitor audit to establish the strategic foundation, then developed creative concepts and brand identity for SAS International. Our scope covered symbol and icon design, design principles, brand animation, motion design, and print design, supported throughout by brand management to ensure consistent delivery across all touchpoints.

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