Max Fordham 60th Anniversary

"DC&CO really get our values."

50. 60. Sustainability.

“DC&CO’s work for our 60th anniversary is a great evolution of the brand work they first did for us back in 2010.

Simon Lovell

Director, Communications, Partner

We love long-term working relationships. It enables our work to make an immediate impact and then we continue to keep the brand relevant and fresh. We rebranded Max Fordham in 2010 and celebrated their 50th anniversary in 2016. Now, in 2026, we’re celebrating their 60th anniversary with new logos and a series of animations.

“We’ve been working with David Carroll & Co for 16 years and continue to find their input and output very valuable.” Simon Lovell, Max Fordham

 

 

The Max Fordham / 60 anniversary logotype in dark grey on a white background showing the full horizontal wordmark lockup, Max Fordham 60th anniversary building engineering brand guardians, by David Carroll & Co London

 

 

 

Animated logo showing the Max Fordham wordmark above the 60th anniversary mark in white on a black square background, Max Fordham 60th anniversary building engineering brand guardians, by David Carroll & Co London

“DC&CO really get our values and what we’re wanting to communicate.”

 

A black tote bag printed with the Max Fordham wordmark and 60th anniversary logo mark in white, carried against a concrete wall with dramatic shadows, Max Fordham 60th anniversary building engineering brand guardians, by David Carroll & Co London

 

 

A man and a woman wearing white t-shirts printed with the MF/60 anniversary logo mark, Max Fordham 60th anniversary building engineering brand guardians, by David Carroll & Co London

 

 

Two phone screens showing Max Fordham LLP's LinkedIn and Instagram social media profiles featuring the 60th anniversary branding, displayed against a lime green background, Max Fordham 60th anniversary building engineering brand guardians, by David Carroll & Co London

What we did

For Max Fordham’s 60th anniversary we created a new suite of logos and animations to mark the milestone. The anniversary logo captures the same spirit of Beautiful Engineering that has defined the brand since our original rebrand in 2010, refined, considered and built to last. We also created a 60th anniversary case study animation and continue our role as brand guardians, ensuring the brand stays relevant, fresh and consistent across everything Max Fordham does.

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