London Review of Books

Marketing campaign

Anderson. Iannucci. Rankin.

We love this new 'Don't take our word for it' campaign. It's eye-catching and distinctly LRB. The campaign has also been very successful which is the true test!

Laura Reeves

Head of Subscriptions, London Review of Books

The London Review of Books is Europe’s leading magazine of books and ideas. No other literary magazine is as widely recognised as the LRB for the quality and breadth of its writing. It’s the perfect magazine for anyone interested in history, politics, literature, philosophy, current affairs and the arts.

The subscriptions and marketing team asked us to design a campaign based on testimonials from Gillian Anderson, Armando Iannucci and Ian Rankin.

We created the ‘Don’t take our word for it’ strapline and the campaign design references 5-star reviews in a LRB brand style.

 


 

London Review of Books testimonials campaign Gillian Anderson quote with stars

London Review of Books testimonials campaign Armando Iannucci quote with stars

London Review of Books testimonials campaign Gillian Anderson quote with stars at Oxford Circus underground station

London Review of Books testimonials campaign Armando Iannucci quote with stars

London Review of Books testimonials campaign Gillian Anderson quote with stars

London Review of Books testimonials campaign Ian Rankin quote with stars


 

This first campaign uses testimonials from three celebrities and the plan is to give the campaign longevity with new celebrity testimonials or from some of their subscribers.


 

 


 

This adaptable campaign was rolled out across social media channels and across London Underground, raising awareness about London Review of Books and encouraging new subscribers to sign-up.

 


 

London Review of Books testimonials campaign Anderson Iannucci Rankin with stars Don't take our word for it

 


 

What we did
Brand audit
Competitor audit
Creative concepts
Brand campaign design
Motion design and animation
Art direction
Digital expression
Tone of voice
Print design

London Review of Books testimonials campaign Anderson Iannucci Rankin with stars Don't take our word for it

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