London Review of Books

"Highly professional and engaged."

Anderson. Iannucci. Rankin.

“Working with DC&CO on our ‘Testimonials’ project was a pleasure from start to finish. They were highly professional and understood the LRB brand and the brief perfectly, delivering a handful of creative ideas, as well as straplines, which were all useable; quickly scaling it up to an eye-catching multi-channel campaign, that we were able to use for both direct and out of home campaigns. We look forward to working with them again very soon…

Laura Reeves

Head of Subscriptions, London Review of Books

London Review of Books is Europe’s leading magazine of books and ideas. No other literary magazine is as widely recognised as the LRB for the quality and breadth of its writing. It’s the perfect magazine for anyone interested in history, politics, literature, philosophy, current affairs and the arts.

The subscriptions and marketing team asked us to design a campaign based on testimonials from Gillian Anderson, Armando Iannucci and Ian Rankin.

We created the ‘Don’t take our word for it’ strapline and our campaign design uses stars in an LRB brand style.

 

 

London Review of Books testimonials campaign poster featuring a Gillian Anderson quote with colourful stars on a terracotta background, London Review of Books arts culture marketing campaign, by David Carroll & Co London

London Review of Books testimonials campaign poster featuring an Ian Rankin quote with colourful stars on a yellow background, London Review of Books arts culture marketing campaign, by David Carroll & Co London

London Review of Books testimonials campaign Gillian Anderson quote poster displayed at Oxford Circus underground station alongside other advertisements, London Review of Books arts culture marketing campaign, by David Carroll & Co London

London Review of Books testimonials campaign Armando Iannucci quote panel displayed inside a London Underground carriage with colourful stars on a peach background, London Review of Books arts culture marketing campaign, by David Carroll & Co London

London Review of Books testimonials campaign Gillian Anderson quote panel displayed inside a London Underground carriage with colourful stars on a pale blue background, London Review of Books arts culture marketing campaign, by David Carroll & Co London

London Review of Books testimonials campaign Ian Rankin quote panel displayed inside a London Underground carriage with colourful stars on a lilac background, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

This first campaign uses testimonials from three celebrities and the plan is to give the campaign longevity with new celebrity testimonials or from some of their subscribers.

 

 

 

This adaptable campaign was rolled out across social media channels and across London Underground, raising awareness about London Review of Books and encouraging new subscribers to sign-up.

 

 

Animated digital banner cycling through London Review of Books testimonials from Gillian Anderson, Armando Iannucci and Ian Rankin with colourful stars and a Get 12 Issues for £12 offer, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

What we did

We led the full campaign: brand audit, creative strategy, art direction, campaign design, motion, digital and print. The brief was to prove that the LRB is far more than a book review. From Brick Lane to Bond Street, the work did exactly that.

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