London Review of Books / Curious Minds

"Strong and impactful."

Curious. Gorlizki. Subscription.

“This Autumn Quotes campaign with specifically commissioned artwork is a particularly strong and impactful multi-channel campaign. DC&CO delivered each creative to tight deadlines and were always (very) amenable to the multiple changes through the creative process.

Lucy Rogers-Coltman

London Review of Books

Our latest subscription campaign for London Review of Books features the work of amazing artist Alexander Gorlizki. He’s regularly commissioned for cover artwork by the LRB and we suggested he was perfect for this latest campaign to show that the LRB does more than book reviews. Gorlizki’s work is surprising and provocative, combining lots of different ideas in one image, just like London Review of Books does with its articles. The magazine for curious minds. The campaign appears across social media, print and OOH advertising.

 

London Review of Books Curious Minds outdoor advertising poster with Gorlizki illustration on a building in Brick Lane East London among graffiti street art, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

Two London Review of Books digital subscription ads featuring Gorlizki illustrations with The magazine for curious minds tagline and a 3-month free trial call to action, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

London Review of Books Curious Minds large digital screen ad in a Mayfair Bond Street shopping arcade showing Gorlizki illustrated campaign with pink background blue hand and colourful characters, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

Gorlizki illustration of a blue striped tapir-like animal among lush tropical plants on a pink background used in the London Review of Books Curious Minds campaign, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

London Review of Books Curious Minds digital poster kiosk in the escalator area of a Mayfair Bond Street shopping centre showing the Gorlizki illustrated campaign, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

Animated multi-channel social media marketing campaign for London Review of Books featuring Gorlizki illustrations, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

London Review of Books Curious Minds social media GIF with Gorlizki illustrated creature on yellow background showing a quote about Ken Dodd from Can't You Take a Joke by Jonathan Coe, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

Three London Review of Books Curious Minds social media ads showing Gorlizki illustrated magazine covers with The magazine for curious minds tagline and 12 issues for £12 offer, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

 

Animated GIF showing London Review of Books Curious Minds roadside billboard with Gorlizki illustration on a busy London street among shops and traffic, London Review of Books arts culture marketing campaign, by David Carroll & Co London

 

Illustrations by Alexander Gorlizki

Site photos by London Lites

What we did

We created a subscription campaign for the London Review of Books built around a single idea: that the LRB does far more than book reviews. Working with artist Alexander Gorlizki, whose commissioned cover work captures the magazine’s spirit of surprising, provocative ideas, we developed a multi-channel campaign spanning social media, print and OOH advertising. The result made the case for the LRB as the magazine for curious minds.

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