Kennedys
Rebranding / Law Firm
Global repositioning. Springboard for growth. Not some fluffy thing.
“Our brand is not some fluffy thing. It's a hard-edged business decision about the kind of firm we want to be, the kind of clients we want and why they should use us rather than anybody else.
Nick Thomas
Senior Partner
Leading City law firm Kennedys wanted to expand their markets and territories through acquisitions. Our brand workshops and client research discovered Kennedys created a relaxed air of confidence by using humour as a business tool. We translated this into a collection of iconic images. Our rebranding of Kennedys increased confidence within the company, attracted new clients and employees and was the launchpad for growth across Europe, the Middle East and Australia.
Before our brand work in 2004, Kennedys were ranked 54 in the Legal Business league table with a turnover of £39m. Today they are ranked 28 with a turnover of £238m. There were 68 partners and 350 staff in 2004 and now they have 267 partners and over 2,200 staff. In 2004 they had 2 full international offices and 8 associate offices. In 2020, Kennedys have 40 offices and 23 associate offices in 23 countries.
What we did
Rebranding
Brand analysis
Brand audit
Brand development
Brand interviews
Brand management
Brand positioning
Brand workshop
Brand strategy
Competitor audit
Digital strategy
Website architecture
Bespoke typeface design
Brand illustration
Brand guidelines
Brand photography
Brand identity development
Brand photography
Brand tone of voice
Creative concepts
Company logo design
Corporate brochure design
Corporate identity
Design principles
Digital design UI & UX
Internal communications
Print design
Signage and wayfinding design
Symbol and icon design
Typography
Website design and build
Website writing
How's your brand?
Feel free to get in touch for an initial conversation about creating the fresh start for your brand.