Leading City law firm Kennedys wanted to expand their markets and territories through acquisitions. Our brand workshops and client research discovered Kennedys created a relaxed air of confidence by using humour as a business tool. We translated this into a collection of iconic images. Our rebranding of Kennedys increased confidence within the company, attracted new clients and employees and was the launchpad for growth across Europe, the Middle East and Australia.

Before our brand work in 2004, Kennedys were ranked 54 in the Legal Business league table with a turnover of £39m. Today they are ranked 28 with a turnover of £238m. There were 68 partners and 350 staff in 2004 and now they have 267 partners and over 2,200 staff.  In 2004 they had 2 full international offices and 8 associate offices. In 2020, Kennedys have 40 offices and 23 associate offices in 23 countries.

What we did Rebranding, brand strategy, brand positioning, brand management, company logo, corporate identity, corporate brochure design, typography, illustration, tone of voice, website design