Hertfordshire Chorus
"Lead and not follow."
“The essence of a successful brand is to lead and not follow. David Carroll & Co’s excellent re-branding of Hertfordshire Chorus does just that – and will help the chorus to impress both visually as well as musically.
David Temple
Conductor
Hertfordshire Chorus is one of the UK’s most celebrated amateur choral societies – performing major works with professional orchestras at venues across the region. DC&CO rebranded the chorus to give it an identity as bold and confident as its ambitions: one that leads rather than follows, and stands apart in a crowded arts landscape.
What we did
We rebranded Hertfordshire Chorus, one of the UK’s most celebrated amateur choral societies, giving the organisation an identity as bold and confident as its ambitions. Our approach was to create a brand that leads rather than follows — one that stands apart in a crowded arts landscape and matches the chorus’s reputation for performing major works with professional orchestras at venues across the region.
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