Community Rail Network

"Confident to change our brand to better reflect who we are."

“Following DC&CO's strategic review and recommendations, we felt confident to change our brand to better reflect who we are and what we do. They created our new name and an inspiring identity to truly match our future ambitions.

Jools Townsend

Chief executive

Community Rail Network is the new name for ACoRP (Association of Community Rail Partnerships). DC&CO conducted a strategic brand review to understand if the brand fitted with the organisation’s vision and ambitions. Our recommendations included changing the name to make it easier for people to understand and easier for people to get involved. And the identity better reflects their members and the work they do.

 

Community Rail Network logo with blue wordmark and green circular arc with connected blue dots symbol, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network brand symbol in isolation showing green circular arc with four blue dots representing connected communities, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network website on iPad and social media posts on iPhone showing We're a community of communities homepage, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network brand supergraphic showing network map pattern in green and blue with We're a community of communities text, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network business cards showing logo on front and railway map-inspired supergraphic pattern on reverse, Community Rail Network membership organisation rebrand, by David Carroll & Co London

People engaging with a community-created illustrated mural at Heaton Chapel Station as part of a station adoption project, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Three Community Rail Network brochure covers titled Connecting causes and communities, Creating community, and For community For railways For good with community photography, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network visual identity system showing eight variations of the circular arc and dot symbol in different orientations and configurations, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network brand vision diagram on purple showing four purpose pillars around the circular symbol including Providing a voice for the community and Promoting sustainable and healthy travel, Community Rail Network membership organisation rebrand, by David Carroll & Co London

Community Rail Network brand architecture showing Funded and Partner membership badge logos using the circular symbol in black on white, Community Rail Network membership organisation rebrand, by David Carroll & Co London

What we did

We led a strategic brand review, then delivered naming, brand strategy, visual identity, brand architecture, digital and print, giving Community Rail Network the confidence to reach further and speak with one clear voice across everything they do.

How's your brand?

No pitch. No obligation. Just an honest conversation about your brand.

Start now