Rebranding / Law Firm / Health and Social Care

Our new brand vision of ‘More than just the law’ is already working for us. Clients get it, they immediately understand that we’re here to help and to support them in all that they do and not just with our legal expertise.

Peter Edwards

Senior Partner

Capsticks knows healthcare law ‘inside out’. That’s what our original rebranding of the firm set out to communicate in 2006, through X-ray photographs and bold typography. The following years saw turnover double and the firm develop complementary areas of expertise which led to an acquisition of a leading housing law firm.

As the business evolved their brand needed to evolve too. With a vision of ‘More than just the law’, we added layers to its original elements, just as the firm had done with its services. Hand-drawn illustrations capture its enthusiasm; vibrant colours reflect its energy.

With ambitious future growth plans our brand work instantly communicates the firm’s expertise, relevance and human approach. It positions them as a confident business with their brand and values acting a guide for future growth and acquisitions.



We’re proud to have won at the Transform Awards Europe for our Capsticks brand work
Silver / Best brand development project to reflect changed mission / values / positioning
Highly Commended / Best implementation of a brand development project

What we did Rebranding, brand strategy development, brand positioning, brand architecture, company logo, visual identity, website design, app design, corporate brochure design, typography, signage and wayfinding, tone of voice, sub-brands


How's your brand?

Feel free to get in touch for an initial conversation about creating the fresh start for your brand.