Capsticks knows healthcare law ‘inside out’. That’s what our original rebranding of the firm set out to communicate in 2006, through X-ray photographs and bold typography. The following years saw turnover double and the firm develop complementary areas of expertise which led to an acquisition of a leading housing law firm.

As the business evolved their brand needed to evolve too. With a vision of ‘More than just the law’, we added layers to its original elements, just as the firm had done with its services. Hand-drawn illustrations capture its enthusiasm; vibrant colours reflect its energy.

With ambitious future growth plans our brand work instantly communicates the firm’s expertise, relevance and human approach. It positions them as a confident business with their brand and values acting a guide for future growth and acquisitions.

What we did
Rebranding
Brand audit
Competitor audit
Brand interviews
Brand workshop
Brand analysis
Brand strategy
Brand development
Brand positioning
Brand management
Digital strategy
Site architecture
Sub-brands

App design
Brand illustration
Brand guidelines
Brand identity development
Brand photography
Brand tone of voice
Creative concepts
Company logo design
Corporate brochure design
Corporate identity
Design principles
Digital design UI & UX
Internal communications
Print design
Signage and wayfinding design
Social media icons design
Symbol and icon design
Typography
Visual identity
Website design