Capsticks
Rebranding / Law Firm / Health, Housing and Social Care
Inside out. National growth. More than.
“Our new brand vision is already working for us. Clients get it, they immediately understand that we’re here to help and to support them in all that they do.
Peter Edwards
Senior Partner
Capsticks knows healthcare law ‘inside out’. That’s what our original rebranding of the firm set out to communicate in 2007, through X-ray photographs and bold typography. The following years saw turnover double and the firm develop complementary areas of expertise which led to an acquisition of a leading housing law firm.
As the business evolved their brand needed to evolve too. We defined their vision and redefined the firm’s values. Visually we added layers to our original elements, just as the firm had done with its services. Hand-drawn illustrations capture its enthusiasm; vibrant colours reflect its energy.
With ambitious future growth plans our brand work instantly communicates the firm’s expertise, relevance and human approach. It positions them as a confident business with their brand and values acting a guide for future growth and acquisitions.
Impact
Turnover +279% since 2007
Transform Award winner
“Capsticks are the market leaders with their fingers firmly on the pulse.” Chambers
We introduced the core branding elements in our 2007 rebrand. They’ve become so synonymous to Capsticks’ identity and personality that during the workshops to redefine their vision and values, one new Social Housing Partner said, “Don’t touch the logo. We love the logo. And the red, don’t touch the red. The x-ray images define Capsticks so we don’t want to lose those either.”
“Capsticks is a firm in a tough sector – public health – where pricing is as keen as it gets. Capsticks has been striving to make its business as efficient and client-focused as possible . . . and the results have been phenomenal.”
The Lawyer
“Our story of who we are is now clearly defined and this helps us not only with business tenders but also with recruiting the best people. We now have a clearly defined set of values and a shared sense of purpose which has reinvigorated people within the business. They’re being more themselves, less lawyery, which is good for them and good for our clients.”
Vicky MacDonald Hill, Director of Marketing and Business Development
We’re proud to have won at the Transform Awards Europe for our Capsticks brand work
Silver / Best brand development project to reflect changed mission / values / positioning
Highly Commended / Best implementation of a brand development project
What we did
Rebranding
Brand audit
Competitor audit
Brand interviews
Brand workshop
Brand analysis
Brand strategy
Brand development
Brand positioning
Brand management
Digital strategy
Site architecture
Sub-brands
App design
Brand illustration
Brand guidelines
Brand identity development
Brand photography
Brand tone of voice
Creative concepts
Company logo design
Corporate brochure design
Corporate identity
Design principles
Digital design UI & UX
Internal communications
Print design
Signage and wayfinding design
Social media icons design
Symbol and icon design
Typography
Visual identity
Website design
How's your brand?
Feel free to get in touch for an initial conversation about creating the fresh start for your brand.