Anthony Gold
Turnover more than doubled since 2012
“The old brand was tired, poorly thought out and didn’t link to any of the values of the firm. We've found the rebranding adds to our strength and gives the firm confidence.
David Marshall
Senior Partner
Anthony Gold is a leading London law firm specialising in personal injury, family, housing and commercial cases. Celebrating its fiftieth birthday, the firm had outgrown a brand that positioned them as a legal aid practice, when the reality was far more ambitious. DC&CO rebranded Anthony Gold around a new positioning: ‘When you need an individual approach.’ Since the rebrand in 2012, turnover has grown from £9.2m to over £19m, more than doubling the firm in just over a decade.
What we did
This was a full-scope rebrand. We began with deep discovery: brand interviews, employee research, a client perception study, competitor audit, brand audit and analysis, all feeding into brand positioning, strategy and naming strategy. From that foundation we developed the new Anthony Gold brand identity — including company logo design, symbol and icon design, visual identity, design principles, brand guidelines and typography — alongside a new sub-brand architecture and brand tone of voice. We produced creative concepts and brand book design, then rolled the brand out across corporate identity, corporate brochure design, brochure design, magazine design, print design, digital design (UI and UX), social media icons, website architecture, website design and build, and website writing. The programme also covered brand photography, brand animation, motion design and animation, signage and wayfinding, internal communications, marketing, marketing mix, merchandising, and ongoing brand management throughout.
How's your brand?
No pitch. No obligation. Just an honest conversation about your brand.