Anthony Collins

"Helping us to be even more confident as a business."

Social Purpose. Impact. Hope.

DC&CO quickly understood our culture and are helping us to be even more confident as a business and as a brand.

Vicky Macdonald Hill

Head of Marketing and Business Development

Anthony Collins is a social purpose law firm with a clear mission: to use the law to create a better society. We started working with them in 2019, designing their annual Social Impact Reports and building a clear picture of the impact their work was having for businesses, communities and individuals. That relationship deepened over time, leading to brand work for their COP26 Green Economy campaign and a new logo that launched alongside the firm’s 50th anniversary. Peter Hubbard, Senior Partner, says the new logo is ‘punchy and better reflects who we are, what we do and what we want to achieve in the future’.


Anthony Collins wordmark logo in teal on white, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Close-up of Anthony Collins website homepage on tablet showing logo, navigation and hero tagline, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Anthony Collins 50th anniversary logo lockup with large grey numerals and teal wordmark, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Two people wearing white T-shirts with Anthony Collins Pride logos in rainbow colours, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Anthony Collins Social Impact Report 2023 social media graphic on phone screen showing "Creating a better business for people and planet", Anthony Collins social purpose law firm brand, by David Carroll & Co London

Before and after logo comparison showing old Anthony Collins Solicitors script logo and new bold teal wordmark, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Close-up detail of Anthony Collins logo letterforms overlaid on a design construction grid, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Brand architecture showing Anthony Collins logo applied to three sub-brands: Private Legal Services, Social Impact Report 2023, and The Green Economy, Anthony Collins social purpose law firm brand, by David Carroll & Co London

 

 

The Green Economy logo with bold black wordmark and green stacked shapes icon, created for COP26, Anthony Collins social purpose law firm brand, by David Carroll & Co London

The Green Economy website homepage displayed on a MacBook Pro with logo over an aerial coastal landscape hero image, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Two people wearing white T-shirts with The Green Economy logo — the icon alone and the full Anthony Collins Solicitors lockup, Anthony Collins social purpose law firm brand, by David Carroll & Co London

The Green Economy social media graphic on phone screen showing "Commitment 1: Create Sustainable Business Models" with aerial landscape background, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Repeating pattern of The Green Economy icon elements — stacked green funnel shapes and teal circles in various sizes on white, Anthony Collins social purpose law firm brand, by David Carroll & Co London

 

 


“DC&CO’s work for our Social Impact Reports has made an impact with audiences new and old.”
Vicky Macdonald Hill, Head of Marketing and Business Development


Anthony Collins Social Impact Report 2022 logo lockup with teal pinwheel icon and bold typography, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Anthony Collins Social Impact Report 2022 website homepage hero showing pinwheel icon and full navigation, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Three mobile screens showing the Anthony Collins Social Impact Report 2022 website including homepage, article and contributor quote pages, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Anthony Collins Social Impact Report website "Our social purpose" page showing a HOPE graffiti image and the tagline "Social purpose is at the heart of everything we do", Anthony Collins social purpose law firm brand, by David Carroll & Co London

Two story cards from the Anthony Collins Social Impact Report website — "A safe space for the LGBT+ community" and "Managing health by managing risk", Anthony Collins social purpose law firm brand, by David Carroll & Co London

Anthony Collins Social Impact Report website article page "A safe space for the LGBT+ community" with rainbow flag hero image, Anthony Collins social purpose law firm brand, by David Carroll & Co London

Two mobile screens showing the Anthony Collins Social Impact Report website — a stories index page and an article about helping Shropshire Council open two new schools, Anthony Collins social purpose law firm brand, by David Carroll & Co London


What we did

We worked with Anthony Collins across three projects. We created a new logo, brand architecture and social media icons that launched alongside the firm’s 50th anniversary, giving them the confidence to drop ‘solicitors’ from their name. We developed brand work for their COP26 Green Economy campaign, making their social purpose more visible and their values more compelling to clients and communities who share them. And we designed their annual Social Impact Reports, creating publications that gave tangible form to the firm’s purpose and values, helping them connect with new and existing audiences around the causes and communities they serve.


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