AMT-Sybex

"Works with our clients on a subliminal level."

“The unexpected result of the branding work is how it works with our clients on a subliminal level and contributes to the value of our products.

Conor Toal

Marketing Director

AMT-Sybex created enterprise software for the global infrastructure and energy industries. The goal was to make them investor-ready. DC&CO repositioned the business as a product-led company, transforming technical acronyms into names that better reflect what each product actually does. Data Transfer Solutions (DTS) became MarketFlow. Field Data Capture Solutions (FDCS) became FieldReach. Along with Meterflow, these were brought together under the newly named Affinity Suite, each with bold new icons and a cohesive visual system.

As part of our ongoing brand guardianship, we also re-positioned AMT-Sybex’s leasing aircraft asset management software. Previously known as ICMS, short for Integrated Content Management System and commonly referred to as ‘I see a mess’, we renamed it Leasepoint and designed a new complementary identity to sit alongside the wider brand.

AMT-Sybex was acquired by Capita for €100m in 2014.

 

 

Three AMT-Sybex Affinity Suite product logos showing marketflow, meterflow and fieldreach with their icons and sub-descriptions, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

AMT-Sybex Affinity Suite website shown on a MacBook displaying the product suite infographic wheel with five product logos and key business statistics, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

Three AMT-Sybex Affinity Suite marketing brochure covers for marketflow, meterflow and fieldreach showing product logos, icons and AMTSybex branding, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

AMT-Sybex Affinity Suite product naming architecture diagram showing nine products including marketflow, meterflow, networkflow, fieldreach, systemreach, assetreach, linkswift, stockswift and totalswift with their icons, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

AMT-Sybex Affinity Suite exhibition display stands including roller banner and large curved backdrop showing marketflow, meterflow and fieldreach logos with the tagline "Systems work better when they have Affinity", AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

Three iMac screens displaying AMT-Sybex Affinity Suite software UI showing branded data management screens with orange headers, data tables and analytics charts, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

iMac screen displaying the AMT-Sybex meterflow software UI showing a meter data search screen with electricity contract account records in branded orange and white interface, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

Five AMT-Sybex Affinity Suite product logos in a grid showing marketflow, meterflow, networkflow, fieldreach and systemreach with product icons and sub-descriptions, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

 

From ICMS (Integrated Content Management System) to Leasepoint.

 

 

 

Leasepoint product logo with bold blue and black lettering and dot-burst icon, an acquired brand within the AMT-Sybex portfolio, AMT-Sybex technology company M&A rebrand, by David Carroll & Co London

What we did 

Our work spanned brand strategy, positioning and naming, through to logo, visual identity, infographics, typography, photography, animation and brand guidelines.

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