AMT-Sybex
M&A Branding / Tech Company
“The unexpected result of the branding work is how it works with our clients on a subliminal level and contributes to the value of our products.
Conor Toal
Marketing Director
AMT-Sybex create enterprise software for the global infrastructure and energy industries. We’ve repositioned AMT-SYBEX as a product-led company by creating names, bold icons and the visual system for Marketflow, Meterflow and Fieldreach all within the newly-named Affinity Suite. The aim of the program was to make AMT-Sybex investor-ready. They were acquired by Capita for €100m in 2014.
As part of our brand guardianship, we integrated and aligned AMT-Sybex’s leasing aircraft asset management software. Previously known as ICMS (Intergrated Content Management System) it was commonly pronounced as ICMS or ‘I see a mess’. We renamed them Leasepoint and designed a new complementary identity.
What we did Brand strategy development, brand positioning, brand naming, brand architecture, logo, visual identity, infographics, typography, photography, animations, brand guidelines
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