Working with professional services firms since 2004
Turnover growth proven across multiple sectors
DBA & Transform Awards winners
Most professional services firms say and do the same things.
Expertise. Excellence. Results. The same words, the same tone, the same look. So why would a client choose you over anyone else?
A clear, confident and distinctive brand answers that question, for clients, for potential recruits and for the partners and leaders inside the business. It gives people a reason to choose you, to join you and to stay with you. Done right, it pays for itself.
When professional services firms rebrand
01 / Growth has outpaced the brand
The firm has changed, new services, new markets, new ambitions. But the brand still says what you were, not what you are. A rebrand closes that gap and opens new doors.
02 / A new leadership and a new direction
New partners. A merger. A name change. Whatever the catalyst, a rebrand signals change clearly, to clients, colleagues and the wider market and gives everyone something to believe in.
03 / To win better work and attract better people
The best clients have choices. The best people have choices. A strong brand makes both decisions easier, for them and for you.
What we do for professional services firms
Brand strategy and positioning
Finding the genuine difference that sets your firm apart and building a case for it that every partner can believe in.
Brand identity
Logo, typography, colour and the full visual system. Built to work across digital, print, pitch documents and everything in between.
Brand naming
For new firms, mergers, practice groups and service lines.
Tone of voice
How your firm speaks, from website copy to client proposals to internal communications.
Digital
Website strategy, design and build, built around your brand and your business development goals.
M&A branding
Helping firms navigate the brand challenges of mergers, acquisitions and demergers, from naming to full rebrand.
Brand management
Ongoing guardianship to keep everything consistent as the firm grows. We have worked with some clients for over twenty years.
Our work for professional services firms has driven turnover growth, changed perceptions, attracted new clients and talent, enabled international expansion and made recruitment easier. Here’s the evidence.
Apollo Strategic Communications
“Our new brand has made a real difference in winning new clients. We can confidently say it is one of our best investment decisions.” Pallab Sarker, Founder
A media and marketing agency operating in a highly competitive market. Our brief: create a brand distinctive enough to help them stand out and win new clients, from scratch.
“This is about having a renewed confidence in who we are as Hunters. The rebrand and website is a solid investment in our business.” Henry Hood, Senior Partner | Turnover +33% | Website enquiries +224%
Founded in 1715 and based in Lincoln’s Inn for over 300 years. Our brief: make Hunters modern and relevant to a new generation of high net worth individuals, without losing the stature that comes with three centuries of practice. We built the identity around their core story: ‘With confidence, with consideration, with care.’
“Our brand is not some fluffy thing. It’s a hard-edged business decision.” Nick Thomas, Senior Partner | Turnover +970% | Now in 47 offices worldwide
A specialist insurance firm with ambitions that went far beyond insurance. Our brief: give Kennedys a brand bold enough to open new markets, attract new talent and take the firm global. We created a powerful core story, a distinctive identity and a bespoke typeface. The foundations we built in 2004 are still in place over 21 years later.
“Our new brand vision is already working for us. Clients get it immediately.” Peter Edwards, Senior Partner | Turnover +279% | Fee earners +295%
The UK’s go-to firm for health and social care law. Our brief: build a brand as sharp as their expertise, then evolve it as the firm expanded. We rebranded them in 2007 and evolved the brand again in 2015 as they grew into housing law and beyond.
Frequently asked questions
Do you specialise in any particular type of professional services firm?
We have deep experience across law firms, construction and engineering consultancies, financial services, communications agencies and not-for-profit professional bodies. We also have dedicated sector pages for law firms and construction and built environment if those are more relevant to you.
How long does a professional services rebrand take?
A full rebrand, from strategy through to launch, typically takes six to twelve months. Faster programmes are possible when there is a clear deadline, such as a merger announcement or a significant anniversary.
How do you get partners to agree on a new brand?
This is the most common challenge in professional services branding. Our process starts with listening, interviews with partners, clients and staff to find what is genuinely true and different about the firm. When the strategy is rooted in evidence rather than opinion, it is much easier to build consensus. We have been doing this for over 20 years.
What results can we expect?
Kennedys grew from £40m to £428m in turnover since their rebrand – a 970% increase. Hunters grew 33% and saw website enquiries increase by 224%. Capsticks grew turnover by 279%. Results depend on the firm, the market and the ambition. But a well-executed rebrand consistently pays for itself.
