If you’re a startup you’ll need a name.
If you’re launching a sub-brand, you’ll need a name.
And if you’re merging or divesting companies it’s likely you’ll need a new name too.

Whatever the reason to create a new name for your organisation, sub-brand, product or service, it has to reflect your business strategy and be fit for the future. A bit of brand architecture will help future proof the name and brand too.

The process can be straightforward with a longlist going to a shortlist. Then the shortlist going to your lawyers to check for clearance and for conflicts (if you don’t have trademark lawyers we can recommend one).

The name doesn’t exist on its own and seeing the short-listed names designed with an identity will help you make your decision.

Here’s how we named a merger for FIS

Here’s how we re-named a portfolio for AMT-Sybex

Here’s how we re-named ACoRP to Community Rail Network