“It’s a masterclass in rebranding – honouring tradition while signalling bold, modern intent in a competitive legal and private client space.”
We are delighted our rebrand for Hunters has won Gold for Best Rebrand at the CityWealth Brand & Marketing Awards 2025.
Victoria Macdonald Hill, Business Development & Marketing Director, commented: “We are thrilled to have received the Gold award for Best Rebranding Campaign. We set out to create a brand that reflects who we are today while honouring over 300 years of expertise. It was tricky, so to have it recognised externally as a huge success affirms the clarity of our message and the strength of the decisions we made.”
The judges continued, “The firm’s rebrand has been widely recognised for its thoughtful execution, balancing heritage with contemporary relevance to reposition the firm for modern audiences without losing sight of its storied past. From visual identity to messaging, Hunters Law’s campaign demonstrated clarity, strategic foresight, and standout design in a crowded market.
Why they won:
• Seamless integration of tradition and modernity
• Clear, compelling messaging and visual storytelling
• Strategic repositioning to appeal to evolving client expectations
Hunters Law LLP’s success marks them out as brand leaders in the legal and private client world.”
With huge congratulations and a big thanks to Vicky, everyone involved at Hunters and the DC&CO team for making the rebrand such a success.
Can we do the same for you? Get in touch below if you want to chat about how we can help your law, financial or professional services firm to create an impact for your brand.
See the full case study here
