We’re over the moon our rebrand for The Story Museum is shortlisted for Design Business Association (DBA) Design Effectiveness Awards 2026.
Deborah Dawton, Chief Executive of the DBA, says about the awards, “This is a huge achievement. The DBA’s awards are globally recognised for the quality and strength of evidence the winners must provide to support their case for design effectiveness. With a uniquely rigorous judging process, they set the standard for measuring the value of design.”
The DBA Design Effectiveness Awards set the standard for measuring the value of design and this year judges were from BBC, Carlsberg, Financial Times, Haleon, Monzo Bank, PepsiCo, PwC, Tesco, Uber, Vodafone and more.
Sean Carney, Chair of the DBA Design Effectiveness Awards Judging Panel explains:
“This year, we saw an incredibly rich and diverse set of entries, ranging from projects for large multi-nationals to startups, from food and beverage to medical devices, from digital, to product, to packaging and service design.
Against a background of uncertainties, the case studies we reviewed offered amazing insights into how design can deliver better outcomes, building brands, generating value, and truly helping business and society grow inclusively and responsibly.
What sets these awards apart is the presentation of actual evidence. This is not a discussion around the aesthetic merits of a product or service. The entrants go to great lengths to gather facts, figures and results that demonstrate how design has delivered a tangible competitive advantage.”
With a huge thanks to everyone at The Story Museum for trusting us with the rebrand including Sophie Hiscock, Caroline Jones, Kim Pickin, Anna Senior and many more.
And a big thanks to Sophie and Anna for providing the impact data and content for our entry.
Check out our case study here.
And see the Winners shortlist here.
