+1000% Grant applications
Winner Transform Awards
Charity discount available
Most charities are better than their brand suggests.
The mission is clear. The work is real. But the brand is an afterthought, underfunded, inconsistent and out of step with what the organisation has become. That gap costs you donors, funding, volunteers and the people you are trying to reach.
A clear, confident brand helps charities do more of what they do best. It builds trust with funders. It reaches new audiences. It gives your people something to believe in. And because we know budgets are tight, we build brands to last and offer a charity discount on our fees.
When charities rebrand
01 / A significant anniversary or new chapter
A milestone is a natural moment to ask whether your brand still reflects what you stand for and what you want to achieve next. It is also a powerful signal to funders, partners and the public that you are serious about your future.
02 / Competition for funding has increased
When every charity sounds the same, the ones with the clearest identity win the grant, the donor and the column inch. A distinctive brand is not a luxury. It is a competitive advantage.
03 / The organisation has changed but the brand has not
New services, new audiences, a wider remit. The brand still says what you were, not what you are. A rebrand closes that gap and gives everyone, staff, volunteers, beneficiaries and funders, a clear picture of where you are going.
What we do for charities
Brand strategy and positioning Finding the genuine purpose that sets your organisation apart and making a compelling case for it, to funders, donors, policy makers and the public.
Brand identity Logo, typography, colour and the full visual system. Built to work across everything from fundraising campaigns to annual reports to social media.
Brand naming For new organisations, mergers and service lines.
Tone of voice How your organisation speaks. Clear, warm and human, without the jargon.
Digital Website strategy, design and build, built around your brand and your audience development goals.
Brand management Ongoing guardianship to keep everything consistent as the organisation grows. We build brands to last, you should not need to rebrand every few years.
Our work for charities has driven measurable impact, increasing funding applications, improving staff confidence and helping organisations communicate their purpose more clearly. Here’s the evidence.
A scientific grant-giving charity founded by Lord Rank in 1972, whose brand no longer reflected the quality and prestige of the research it supported. Our brief: create an identity that would attract the world’s best researchers and a name that people could actually remember. We renamed them from Rank Prize Funds to Rank Prize, defined their core story and built a new identity around the idea of sunlight, the common ground between their two fields.
“Absolutely transformational.” Stuart Cowen, Chair | “Our grant applications have increased 10-fold and the quality has improved massively.” Samantha Walker, Chief Executive | Transform Awards Winner
One of the UK’s largest health and social care charities, supporting over 100,000 people a year with drug and alcohol recovery, mental health and learning disabilities. After fifty years of frontline work, their brand no longer reflected their ambition. We created a bold new identity, introducing ‘Living Red’ as the brand idea and developed photography guidelines that gave service users an active role in telling the organisation’s story.
“It is something about confidence. The brand work enables us to present ourselves as a consistent and confident organisation.” Martin Higgs, Marketing Director | 83% of staff said they understood where Turning Point was heading after the rebrand
Oxford’s most unusual museum, celebrating story in all its forms. After a major refurbishment, our brief was to give the museum a brand as surprising and imaginative as the place itself. We created the positioning ‘A surprise around every corner’ and a flexible identity built to work from bus shelters to social media.
Silver DBA Design Effectiveness Awards 2026 | Footfall +329% | Gross income +79% | Ticket income +241%
Frequently asked questions
Do you offer a charity discount?
Yes. We know budgets are tight in the charitable sector. We offer a discount on our fees for charities and not-for-profit organisations. Get in touch and we can talk through what is possible.
How do you justify the investment in a rebrand to a board of trustees?
The same way we justify it to any leadership team, with evidence. Rank Prize saw grant applications increase tenfold after their rebrand. Turning Point saw 83% of staff say they understood where the organisation was heading. A well-executed rebrand consistently pays for itself, in funding won, in people attracted and in confidence gained.
Do you work with smaller charities as well as large ones?
Yes. The size of the organisation matters less than the clarity of the ambition. We work with organisations of all sizes, what they have in common is a commitment to doing the work properly.
How long does a charity rebrand take?
A full rebrand, from strategy through to launch, typically takes four to six months. We work at the pace that suits you and your board approval process.
