People buy from people – and brands – they like, even B2B. And they make decisions emotionally as much as rationally. So use your brand identity to get them feeling the right thing.
Brand identity is the way a brand presents itself to the world and how it’s perceived by customers, employees, investors and everyone else. A brand’s identity is made up of several key elements, including its name, logo, tagline, typography, colour palette, imagery, and overall visual style.
A strong brand identity helps to build brand recognition and trust, differentiate the brand from its competitors, and create a connection with audiences.
Here’s how we did it for Max Fordham