Brand Identity

The new brand and identity is already proving its worth and achieving the objectives we set for it.

Gemma Blencowe

Head of Communications 2008–2011, Max Fordham

People buy from people – and brands – they like, even B2B. And they make decisions emotionally as much as rationally. So use your brand identity to get them feeling the right thing.

Brand identity is the way a brand presents itself to the world and how it’s perceived by customers, employees, investors and everyone else. A brand’s identity is made up of several key elements, including its name, logo, tagline, typography, colour palette, imagery, and overall visual style.

A strong brand identity helps to build brand recognition and trust, differentiate the brand from its competitors, and create a connection with audiences.

Here’s how we did it for Max Fordham

How's your brand?

Feel free to get in touch for an initial conversation about creating the fresh start for your brand.

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