Brand Architecture

The unexpected result of the branding work is how it works with our clients on a subliminal level and contributes to the value of our products.

Conor Toal

Marketing Director

Brand architecture is all about making it easy for you to sell and for your clients and customers to buy.

How your brand, sub-brands, products or services connect together will bring clarity and strength to your offer.

There’s no right or wrong way of doing it, just working out what’s right for you.

Here’s how we did it for AMT-Sybex

amt sybex technology rebrand product affinity suite naming architecture

How's your brand?

Feel free to get in touch for an initial conversation about creating the fresh start for your brand.

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