Turning Point

Rebrand

Inspiring. Living Red. Symbol.

It is something about confidence. We have to present ourselves as a consistent and confident organisation. The brand work enables us to do this better.

Martin Higgs

Marketing Director

We created a bold identity for the charity brand, Turning Point to celebrate their fifty years of helping people make a change in their lives. But as it’s increasingly had to compete for funding, pressure has grown to demonstrate its ambition and effectiveness. We introduced the concept of Living Red, using it sparingly for impact. We added colour and movement to the marque to suggest optimism and possibility. And we developed photography guidelines for service users, giving them an active role in telling its story. Taken together, this positioning has given the organisation a renewed sense of purpose and confidence.

How we helped

Rebranding, brand strategy development, brand positioning, brand architecture, company logo, visual identity, website design, corporate brochure design, typography, signage and wayfinding, tone of voice, sub-brands

Results

Employee survey November 2015: 83% of people said they understood where Turning Point was heading and 82% said they believed in their values.

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