STA Travel


Face-to-face. Global. Brand as business.

Be proud of your work – it’s having a real impact.

Peter Liney


STA Travel are the world’s biggest, and best, travel company for students and young adults. Working with Onesixtyfourth we defined their core brand proposition as ‘Face-to-face with the world’: the best experiences are still up close and personal. A global rebrand and corporate identity roll-out with websites, new stores, brochures, apps and advertising have all helped the business grow, develop its markets and stimulate and engage their employees worldwide.

How we helped

Rebranding, brand strategy development, brand positioning, brand architecture, company logo, visual identity, website design, brochure design, brand photography, typography, corporate video, signage and wayfinding, tone of voice, sub-brands

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