Saudi Red Crescent

New brand

997. Safeguarding. Spiral of Life.

The new name and branding positions us as a modern organisation that people can trust.

CEO, Saudi Red Crescent

Saudi Red Crescent are responsible for the Saudi National Ambulance Service. With 30 new helicopters, plus an Airbus for international relief work, they needed a world-class brand for the fledgling air ambulance service. Working with Action Impact in Dubai, we defined the brand vision as ‘Safeguarding futures’.  We created brand logos, brand naming, brand architecture, liveries, uniforms, advertising, training films as well as branded helipads and internal brand communications. A central element of the brand is the Spiral of Life supergraphic which embodies the dynamism of their expanding service.

Saudi Red Crescent Saudi Red Crescent Saudi Red Crescent Saudi Red Crescent Saudi Red Crescent Saudi Red Crescent

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