Max Fordham


+63% growth

Engaging David Carroll & Co to create a new brand for the Practice has enabled Max Fordham to maintain fee-levels, open new doors, and it has given the Practice the confidence and the clout to explore new markets. We are bigger than we have ever been in terms of staff numbers, our turnover and profits are up, and we are busier than ever. The rebrand has been pivotal to that success.

Christopher Moore

Head of Communications 2011–2018, Max Fordham

Max Fordham pioneered environmental engineering in the sixties. The firm worked with leading architects on buildings across continents. But as recession hit, it became clear their brand image had not kept up with the times. We needed to bring out their intelligent, creative approach (and justify premium pricing).

We established ‘Beautiful Engineering’ as their brand positioning and set out to celebrate it with bold graphics and engaging photography and language. The circular marque gives renewed stature to the business, while the considered balance of typography and image has successfully communicated with clients wanting to work with design-savvy engineers.

Growth has been phenomenal with a 70% increase in turnover since the rebrand in 2009. And employees from 144 to over 210.



Gold / Best Creative Strategy
Silver / Best Rebrand from the Professional Services Sector
Silver / Best Implementation of a Rebrand

What we did

Rebranding, brand strategy development, brand positioning, company logo, visual identity, website design, corporate brochure design, typography, case study design, signage and wayfinding, tone of voice

Max Fordham

Max Fordham

Max Fordham

“Every designer is looking for ‘it’ and that when you find ‘it’ you know it and difficulties melt away because ‘it’ works. You have definitely found ‘it’ for Max Fordham.”
Gemma Blencowe, Head of Brand and Communications 2008–2011, Max Fordham

“The new visual identity has pulled through a lot of thinking that has reinvigorated us as individuals and really focused us on our competitive advantage . . . working with excellent brand designers like David Carroll & Co is already paying off and is proving to be an effective business development investment.”
Henry Luker, Senior Partner, Max Fordham

“The new brand and identity is already proving its worth and achieving the objectives we set for it: it’s reinvigorated people’s feelings about what is different and special about Max Fordham; it’s re-established the credentials of the practice as leaders in their field; it’s helped to give us visibility and presence with our audiences. That all creates the atmosphere for developing the practice and winning business.”
Gemma Blencowe, Head of Brand and Communications 2008–2011, Max Fordham

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