Max Fordham pioneered environmental engineering in the sixties. The firm worked with leading architects on buildings across continents. But as recession hit, it became clear their brand image had not kept up with the times. We needed to bring out their intelligent, creative approach (and justify premium pricing).

We established ‘Beautiful Engineering’ as their brand positioning and set out to celebrate it with bold graphics and engaging photography and language. The circular marque gives renewed stature to the business, while the considered balance of typography and image has successfully communicated with clients wanting to work with design-savvy engineers.

Transform Awards Winner
Gold / Best Creative Strategy
Silver / Best Rebrand from the Professional Services Sector
Silver / Best Implementation of a Rebrand

“Every designer is looking for ‘it’ and that when you find ‘it’ you know it and difficulties melt away because ‘it’ works. You have definitely found ‘it’ for Max Fordham.”
Gemma Blencowe, Head of Brand and Communications 2008–2011, Max Fordham

“The new visual identity has pulled through a lot of thinking that has reinvigorated us as individuals and really focused us on our competitive advantage . . . working with excellent brand designers like David Carroll & Co is already paying off and is proving to be an effective business development investment.”
Henry Luker, Senior Partner, Max Fordham

What we did Rebranding, brand strategy development, brand positioning, company logo, visual identity, website design, corporate brochure design, typography, case study design, signage and wayfinding, tone of voice