New brand

Tangrams. 15°. Telcos.

I like the brand, a lot. It wasn't easy to get there, and it was worth the effort.

Martin Geddes

Founder, Geddes

Geddes helps telecommunications and web businesses create clever customer contact. Tangrams are an ancient Chinese mathematical puzzle and are a perfect metaphor for how Geddes works: finding new ways of doing things within existing structures. The logotype is 2 tangrams, one on the direction of travel and the other raised 15° to show the slight change a Telco needs to improve it’s business. The identity is cool, classy and inventive to reflect the company’s brand values.

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