AMT-Sybex

M&A Branding / Tech Company

The unexpected result of the branding work is how it works with our clients on a subliminal level and contributes to the value of our products.

Conor Toal

Marketing Director

AMT-Sybex create enterprise software for the global infrastructure and energy industries. We’ve repositioned AMT-SYBEX as a product-led company by creating names, bold icons and the visual system for Marketflow, Meterflow and Fieldreach all within the newly-named Affinity Suite. The aim of the program was to make AMT-Sybex investor-ready. They were acquired by Capita for €100m in 2014.

 


 

amt sybex technology rebrand product affinity suite

 

amt sybex technology rebrand product affinity suite website

 

amt sybex technology rebrand product affinity suite marketing brochures

 

amt sybex technology rebrand product affinity suite naming architecture

 

amt sybex technology rebrand product affinity suite marketing

 

amt sybex technology rebrand product affinity suite ui ux product screens

 

amt sybex technology rebrand product affinity suite product screen

amt sybex technology rebrand product affinity suite full product suite

 


As part of our brand guardianship, we integrated and aligned AMT-Sybex’s leasing aircraft asset management software. Previously known as ICMS (Intergrated Content Management System) it was commonly pronounced as ICMS or ‘I see a mess’. We renamed them Leasepoint and designed a new complementary identity.


 

 

amt sybex technology rebrand product affinity suite leasepoint mergers logo


What we did Brand strategy development, brand positioning, brand naming, brand architecture, logo, visual identity, infographics, typography, photography, animations, brand guidelines

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