AMT-Sybex

M&A branding

Data. Flow. Reach.

The unexpected result of the branding work is how it works with our clients on a subliminal level and contributes to the value of our products.

Conor Toal

Marketing Director

AMT-Sybex create enterprise software for the global infrastructure and energy industries. We’ve repositioned AMT-SYBEX as a product-led company by creating names, bold icons and the visual system for Marketflow, Meterflow and Fieldreach all within the newly-named Affinity Suite. The aim of the program was to make AMT-Sybex investor-ready. They were acquired by Capita for €100m in 2014.

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