New brands

 

You’ve spotted a gap in the market or want to do things differently. But your chosen market is crowded so you need to be clear from day one who you are and what your brand stands for. Why should people listen to you? Why should they buy your brand? What have you got to say that is relevant and engaging? How can you make maximum impact with instant credibility?

 

ECFR, the European Council on Foreign Relations, entered the extremely crowded world of think-tanks with the backing of George Soros’ Open Society Foundation. ECFR wanted to be seen as a modern and credible brand demonstrating a different way of looking at the world’s political problems. ECFR were voted the best new think-tank in the world for 2008 and 2009 and are now established as one of the world’s top 10 think-tanks.

 

Our services for new brands

Customer brand research, online employee surveys, online customer surveys, management interviews, brand workshops, brand audit, competitor brand audit, brand name, brand positioning, vision, mission, values, logo, brand identity, visual identity, brand architecture, sub-brands, co-branding, guidelines, tone of voice, business branding

 

For an exploratory conversation to discuss how branding can help deliver impact for your new brand, please get in touch >>

Experience

 

Beverages
Diageo
Guinness
Horne & Daughters
Jameson
Nigerian Breweries

Culture
Birling Estate
City of Westminster Libraries
Future City
Hayward Gallery
Hertfordshire Chorus
Lambeth Libraries
Lawn Tennis Association
London Design Festival
The Old Vic
Poetry Society

Education
GEMS Education Solutions
Templeton College, Oxford

Energy
EDF Energy
Energy Saving Trust
Powergen

Financial services
Allied Irish Bank (AIB)
Aviva
Nationale-Nederlanden
Pictet
Rothschild
Royal Bank of Scotland (RBS)

Legal
11KBW
Anthony Gold
Capsticks
Kennedys

Manufacturing
Air Products
SAS International
Skychain

Non-profit
AfriKids
Barrow Cadbury Trust
The Healthcare Commission
The Saturday Club Trust
Saudi Air Ambulance
Saudi Red Crescent
The Sorrell Foundation
Turning Point
Varkey Gems Foundation

Policy
Demos
E!Sharp
East West Institute
European Council on Foreign Relations
Fishsubsidy.org
The Foreign Policy Centre
London First
Policy Network
The Tavistock Institute

Professional services
Apollo Public Relations
The Centre
Grow Global
Morar
People Fan Club
PwC
Language Advantage
Saskia&Co
Urban Print Support

Property & Construction
Arlington
Blue Circle
Etex
Finishes and Interiors Sector (FIS)
Lafarge
Max Fordham
McBains Cooper
SAS International
Siniat (formerly Lafarge Plasterboard)
Thinking Space

Publishing
Argonaut Papers
Chambers
Dark Angels Press
Financial Times Prentice Hall
Palgrave Macmillan
Pearson
Urbane

Retail
STA Travel
Waterstone’s

Technology
AMT-SYBEX
Geddes
Leasepoint
Modalit
Sociatech

Travel & Leisure
Capita Business Travel
E-bookers
Brand for Estonia
Great Rail Journeys
Brand for London