New brands


You’ve spotted a gap in the market or want to do things differently. But your chosen market is crowded so you need to be clear from day one who you are and what your brand stands for. Why should people listen to you? Why should they buy your brand? What have you got to say that is relevant and engaging? How can you make maximum impact with instant credibility?


ECFR, the European Council on Foreign Relations, entered the extremely crowded world of think-tanks with the backing of George Soros’ Open Society Foundation. ECFR wanted to be seen as a modern and credible brand demonstrating a different way of looking at the world’s political problems. ECFR were voted the best new think-tank in the world for 2008 and 2009 and are now established as one of the world’s top 10 think-tanks.


For an exploratory conversation to discuss how branding can help deliver impact for your new brand, please get in touch >>



Our services for new brands

Customer brand research, online employee surveys, online customer surveys, management interviews, brand workshops, brand audit, competitor brand audit, brand name, brand positioning, vision, mission, values, logo, brand identity, visual identity, brand architecture, sub-brands, co-branding, guidelines, tone of voice, business branding