Mergers and Acquisitions Branding (M&As)

‘I love our new brand. It inspires me. It reflects our strengths and ambitions and the pioneering spirit within our business.’

Bernard Lekien, CEO


50% of mergers fail. So when you’re buying and selling companies, vision and culture become business-critical. That’s where having a clear brand can help. It gives people something to rally round, and expresses the spirit you’re trying to create.

We’ve helped businesses at every stage of the journey.


Getting investor-ready. We’ll help shape your story and portfolio to emphasise the most attractive, profitable areas.


Selling businesses. If your business or division is being sold, things may need to change quickly: a new vision, a new name, a new identity. We’ll help you make an impact, fast.


Acquiring businesses. You want people in newly acquired businesses to buy into your vision. The right brand will help you explain who you are, and what you believe in.


Mergers. You’ll have big questions to answer: what’s the name? What’s the vision? What’s the culture? We build brands that provide compelling answers.


Our M&A branding services

Customer brand research, online employee surveys, online customer surveys, management interviews, brand workshops, brand audit, competitor brand audit, brand name, brand positioning, vision, mission, values, logo, brand identity, visual identity, brand architecture, sub-brands, co-branding, guidelines, tone of voice, business branding


For an exploratory conversation to discuss how branding can help deliver for mergers and acquisitions, please get in touch >>