Mergers and Acquisitions Branding (M&As)

 

50% of mergers fail. Lack of a clear, shared vision is one of the most common reasons. And this is where having a clear, bold, authentic brand can help. You’ve got to let your employees and your customers know why the merger is a good thing and what’s in it for them. Something changes when you merge – something more needs to change. How you approach this depends on where you are in the process of the merger or acquisition. The aim, of course, is to be in the 50% of mergers who succeed. Put merger and acquisitions branding high on your priority list.

 

Get your brand investor ready

You’ve made the decision to sell your business or to attract investors. Naturally you want to maximise your sale price or attract the right amount of investment. In the case of our branding work for software company AMT-Sybex, this involved changing them to become an integrated product-led company – one that’s comfortable alongside power brands such as IBM, Oracle and SAP.

 

Branding for acquisitions

Your growth strategy is through acquisition. But why should people buy in to your vision? Being clear about who you are and what your brand values are will guide you through the acquisition process. Are they the right fit? Do you have common visions and values? Defining Kennedys’ brand by amplifying the law firm’s culture has led to their exponential growth through acquisition over the last twelve years.

 

Branding for divesting

Your business or division is being sold. Things may need to change quickly. You’ll need a new vision and brand strategy, a new brand name, a new brand identity. Communications to employees and customers are key. We created a bold new brand, Siniat, when Lafarge Plasterboard was sold to Etex Group, which gave them immediate impact and recognition in the market.

 

Branding for mergers

The deal is done. The finance and legal teams have gone home. Now you’ve got to deliver on the merger promises. What’s the brand name of the new business? What’s the shared brand vision? What’s your web address? Following the merger of two trade associations, AIS and FPDC, we created a shared vision and brand which we named FIS, the Finishes and Interiors Sector.

 

 

Our M&A branding services

Customer brand research, online employee surveys, online customer surveys, management interviews, brand workshops, brand audit, competitor brand audit, brand name, brand positioning, vision, mission, values, logo, brand identity, visual identity, brand architecture, sub-brands, co-branding, guidelines, tone of voice, business branding

 

For an exploratory conversation to discuss how branding can help deliver for mergers and acquisitions, please get in touch >>

Experience

 

Beverages
Diageo
Guinness
Horne & Daughters
Jameson
Nigerian Breweries

Culture
Birling Estate
City of Westminster Libraries
Future City
Hayward Gallery
Hertfordshire Chorus
Lambeth Libraries
Lawn Tennis Association
London Design Festival
The Old Vic
Poetry Society

Education
GEMS Education Solutions
Templeton College, Oxford

Energy
EDF Energy
Energy Saving Trust
Powergen

Financial services
Allied Irish Bank (AIB)
Aviva
Nationale-Nederlanden
Pictet
Rothschild
Royal Bank of Scotland (RBS)

Legal
11KBW
Anthony Gold
Capsticks
Kennedys

Manufacturing
Air Products
SAS International
Skychain

Non-profit
AfriKids
Barrow Cadbury Trust
The Healthcare Commission
The Saturday Club Trust
Saudi Air Ambulance
Saudi Red Crescent
The Sorrell Foundation
Turning Point
Varkey Gems Foundation

Policy
Demos
E!Sharp
East West Institute
European Council on Foreign Relations
Fishsubsidy.org
The Foreign Policy Centre
London First
Policy Network
The Tavistock Institute

Professional services
Apollo Public Relations
The Centre
Grow Global
Morar
People Fan Club
PwC
Language Advantage
Saskia&Co
Urban Print Support

Property & Construction
Arlington
Blue Circle
Etex
Finishes and Interiors Sector (FIS)
Lafarge
Max Fordham
McBains Cooper
SAS International
Siniat (formerly Lafarge Plasterboard)
Thinking Space

Publishing
Argonaut Papers
Chambers
Dark Angels Press
Financial Times Prentice Hall
Palgrave Macmillan
Pearson
Urbane

Retail
STA Travel
Waterstone’s

Technology
AMT-SYBEX
Geddes
Leasepoint
Modalit
Sociatech

Travel & Leisure
Capita Business Travel
E-bookers
Brand for Estonia
Great Rail Journeys
Brand for London