The New Brand: Taking Businesses from Baffling to Booming

Brand is a key lever of driving growth.

Keith Holdt

CEO, Equity Impact Partners

Global mergers and acquisition activity surpassed $3 trillion in 2017. And yet 50% of mergers fail to create value (some reports say it’s as high as 90%). Lack of a shared vision is often cited as a major reason why these mergers fail.

Equity Impact Partners CEO, Keith Holdt, discusses the role of brand in changing businesses and the value of creating his own new brand.

 

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