McBains | Rebrand

Finding a better way. Dig Deep. Orange.

“I was skeptical. I thought we’d get some off-the-shelf branding solution. But David Carroll & Co dug deep into what truly makes us different. They challenged us to focus on the why we do things rather than on what we do. They took us back to our original principle of wanting to change the industry for the better. We’ve emerged with a brand story, The McBains Code, which speaks to all parts of our business and to all of our clients. Our bold new identity underpins our confidence and a deeper sense of collective pride that, yes, we are special. The new branding really sets us apart and matches our bold ambitions for the future of the business.”
Michael Thirkettle, CEO


How we helped > Rebranding, brand strategy development, brand positioning, company logo, visual identity, brand book design, typography, photography, tone of voice, client perception study, employee research, bespoke typeface, animations, brand guidelines








Before and After

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