Morar | M&A branding

Make the leap. Flexible. Expressive.

For over ten years Morar has used research and analysis to strengthen brands. It’s a process they describe as a leap of insight, and one we’ve captured in our brand identity for the firm.

Following their acquisition by the Next15 Group, and after a period of rapid growth through acquisitions of their own, Morar wanted to signal change to the market and for their brand perception to better reflect the breadth of their services. They are now a bolder, more confident organisation unified under one new brand.

Movement is hinted at in cuts to the letterform, which force the eye to take a leap. It’s there in the pattern, which is inspired by the data that drives the business and nods to the many Scottish links within the business. While different crops of the pattern and colour combinations allow individual expression within the brand and across media.


“Creatively inspiring and a pleasure to work with, David Carroll & Co crafted a powerful and differentiated brand identity that’s in tune with both the spirit and ambitions of our business.” Roger Perowne, MD, Morar


How we helped > Rebranding, brand strategy development, brand positioning, company logo, visual identity, website design, corporate brochure design, typography, case study design, signage and wayfinding


For an exploratory conversation to discuss how a rebrand can help deliver growth for your business, please get in touch >>