Kennedys | M&A branding

3-eyed glasses. Growth. Not some fluffy thing.

Leading City law firm Kennedys wanted to expand their markets and territories through acquisitions. Our brand workshops and client research discovered Kennedys created a relaxed air of confidence by using humour as a business tool. We translated this into a collection of iconic images. Our rebranding of Kennedys increased confidence within the company, attracted new clients and employees and was the launchpad for growth across Europe, the Middle East and Australia.

 

“Our brand is not some fluffy thing. It’s a hard-edged business decision about the kind of firm we want to be, the kind of clients we want and why they should use us rather than anybody else.”

Nick Thomas, Senior Partner

 

Before our brand work in 2004, Kennedys were ranked 54 in the Legal Business league table with a turnover of £39m. Today they are ranked 30 with a turnover of £130m. There were 68 partners and 350 staff in 2004 and now they have 180 partners and over 1400 staff.  In 2004 they had 2 full international offices and 8 associated offices. In 2016, Kennedys have 22 full offices and 15 associated offices.

 

‘‘I’m really proud of the new brand. It positions us as cutting edge, human. A different kind of firm.’’
Nick Thomas, Senior Partner

 

“Because the new branding has such a strong impact through visual aesthetics and our tone of voice, we’re challenging the competition and have greater confidence to go out and sell.”
Vicky MacDonald Hill, Director of Marketing, Kennedys

 

How we helped > Rebranding, brand strategy, brand positioning, brand management, company logo, corporate identity, corporate brochure design, typography, illustration, tone of voice, website design

 

Kennedys was a finalist in the DBA Design Effectiveness awards.

Kennedys

Kennedys

Kennedys

 

Kennedys

Kennedys

Kennedys

Kennedys

Kennedys

Kennedys

 

For an exploratory conversation to discuss how a rebrand can help deliver growth for your business, please get in touch >>