FIS | M&A branding

Driving force. Bold. Sector.

Following the merger of trade associations AIS & FPDC we created a new brand. Starting with the fundamentals: a new brand strategy, a new brand name and a new brand identity, taking them beyond a traditional trade association to represent the whole sector with a bold, three-dimensional logo. The brand is both a mark of quality and one strong voice for the sector. ‘We’re extremely proud of our new branding by David Carroll & Co: it’s bold, modern and perfectly fits our new vision to be the driving force in the construction industry,’ says David Frise, Chief Executive of the newly named FIS – the Finishes and Interiors Sector.

“David Carroll & Co are easy to work with and full of creative and constructive ideas.”
David Frise, Chief Executive, FIS

How we helped > Rebranding, brand strategy development, brand positioning, brand architecture, company logo, visual identity, website design, corporate brochure design, magazine design, typography, corporate video, signage and wayfinding, tone of voice, sub-brands



For an exploratory conversation to discuss your merger and acquisition brand needs, please get in touch >>