Capsticks | M&A branding

Gentle revolution. Future. More.

Capsticks knows healthcare law ‘inside out’. That’s what our original rebranding of the firm set out to communicate in 2006, through X-ray photographs and bold typography. The following years saw turnover double and the firm develop complementary areas of expertise which led to an acquisition of a leading housing law firm.

As the business evolved their brand needed to evolve too. With a vision of ‘More than just the law’, we added layers to its original elements, just as the firm had done with its services. Hand-drawn illustrations capture its enthusiasm; vibrant colours reflect its energy.

With ambitious future growth plans our brand work instantly communicates the firm’s expertise, relevance and human approach. It positions them as a confident business with their brand and values acting a guide for future growth and acquisitions.

We’re proud to have won at the Transform Awards Europe for our Capsticks brand work
Silver / Best brand development project to reflect changed mission / values / positioning
Highly Commended / Best implementation of a brand development project

“Wonderful brand evolution story.” Judges comments


How we helped > Rebranding, brand strategy development, brand positioning, brand architecture, company logo, visual identity, website design, app design, corporate brochure design, typography, signage and wayfinding, tone of voice, sub-brands


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For an exploratory conversation to discuss how a rebrand can help deliver growth for your business, please get in touch >>