AMT-Sybex | M&A branding

Data. Flow. Reach.

AMT-Sybex create enterprise software for the global infrastructure and energy industries. We’ve repositioned AMT-SYBEX as a product-led company by creating names, bold icons and the visual system for Marketflow, Meterflow and Fieldreach all within the newly-named Affinity Suite. The aim of the program was to make AMT-Sybex investor-ready. They were acquired by Capita for €100m in 2014.








The unexpected result of the branding work is how it works with our clients on a subliminal level and contributes to the value of our products.
Conor Toal, Marketing Director, AMT-Sybex