Allied Irish Bank | Tone of voice

Tone of voice. Engaging. Modern.

Allied Irish Bank (AIB) is one of Ireland’s leading banks. Working with Quest, our employee engagement partner, we designed the internal communications materials for AIB’s newly defined tone of voice to embed the brand values throughout the organisation and to instil and a sense of pride and purpose for the business. We created a bold, contemporary and engaging look and feel with illustrations by Natalie Bullard. Anth Burrows, Group Head of Internal Communications and Engagement enthused, “I love the design – it’s fabulous. And I’m extremely proud to be associated with you and this piece of work. In truth, I think it’s the best piece of work I’ve ever been involved in.”


How we helped > Our services included tone of voice, employee engagement, illustration, typography, brochure design










For an exploratory conversation to discuss how tone of voice can engage with all your audiences, please get in touch >>