Max Fordham | Max-ims

Max. Vision. Pithy.

As the building engineering firm turns 50, we’ve marked the occasion with a book capturing the essence of their founder’s approach through his own words and a special version of their logo. The book is deliberately pare-backed and the choice of materials and finishes allow Max’s (sometimes pithy) words to take centre stage. The book has already become an important part of the brand’s marketing mix alongside their case studies and website.

‘Many people at the practice have commented on the design and production of the Max-ims book. It’s just a beautiful thing to hold. It feels designed to be kept.’
Chris Moore, Head of Communications


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